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Mason City Globe-Gazette (Newspaper) - August 18, 1962, Mason City, Iowa North Iowa Daily Newspaper tdHrt fer CITY GLOBE VOL 182 The United InUnutionU full HOME EDITION newspaper that makes all North I MASON CITY AUGUST II W2 owans neighbors 10c a Paper rf Two OM Itt Orbit satellite to onor spacemen Wanted A revitalized sales pitch Businessmen study change By CHRISTINA KIRK New York Herald Tribune News Service NEW American businessmen lost the knack of peddling their wares Is the disappearance of the resourceful Yankee trader partly respon sible for the nations lagging economic growth Some of the businessmans best friends think so Criticism of the selling effort American companies are putting out is ap pearing more and more fre quently in probusiness publica tions and is being voiced by top marketing authorities The charges Manage m e n t crimplains of the profit squeeze but does nothing to mitigate it Companies have lost the mer chant instinct Businessmen spend too much time feeling sorry for themselves and not enough time and money look ing for new products and new markets rniiny of tfs come from the giant corporations it is dis tressing that the same com panies produce so few innova tions in marketing says Theo dore Levitt consultant a nd member of the faculty of Harvards Graduate School of Business Administration They do things pretty much in the conventional way trying to outdo competitors by doing the same things competitors are doing only more so In fact nearly all the big marketing in novations of recent years have been made by small new com panics How do businessmen plead to the charge Not guilty with an explanation would be the con sensus of the key sales and marketing executives we asked Most agreed with Proctor Gamble Cos sales vice presi dent JSJanney who said We are certainly selling as vigor ously as we know how and theres plenty of evidence that our competitors are doing the same At the retail level according to T Ted Schlesinger presi dent of Allied Stores Corp selling is1 the crux of our prob lem I guess a lot of us are not selling hard enough The trouble is that we have to keep increas sales in order to maintain the profit ratio at the same level Marketing changes advocated by Prof Levitt and other critics are being made by a number of companies Gene L Bego general sales manager of the Industrial Products division of B F Goodrich Co said his division has just completed a toptobottom reorganization of its marketing setup Some of changes Re orientation of the field sales force the elimination of out modeled customer services and the institution of new ones the establishment of a distributors advisory council and the addi tion of staff people whose full time job will be long range market planning Customer1 complaints of indif ferent sales clerks shoddy merchandise poor seVvice and high prices are also holding down retail sales Some store executives are inclined to agree but again with an explana tion The basic reason for lagging others believe is that peoples desires are greater than their ability to pay prices and taxes are too high A stabilized cost structure and a tax revision are needed to merchants to lower their prices and to put more in the bauds of consumers meatwere Judith liouise Rogers 21 of Eldora a passenger rand three dining car employes W J Kellar 57 of Memphis Tenn a chef Robert Chambers 46 of Kansas City a cook and Harry With bottle of glue War on paperbacks CHICAGO 51yearofd mother who armed her self with a bottle of glue to wage a onewoman war against obscene paperback books was free on bond Saturday Violet Palumbo a mother of two awaited court action following a campaign of sealing some books at four stores in her neighborhood Mrs Palumbo was charged yesterday with criminal dam age to property when m card and gift shop owner told police she had been sealing the books with glue t felt that if the police arent doing something about it and the government isnt doing something about it than I had Mrs Palumbo said She said she started her campaign after sending copies of what she considered obscene books to newspaper her con gressman and telephone complaints to the mayors office Rocketderailed in accident at capital DES MOINES grain laden boxcar pushed by a switch engine sideswiped four cars of the Rock Island Twin Star Rocket late Friday derailing two cars injuring four persons and causing damage estimated at to The collision occurred at East 16th Street in Des Moines as the passenger train southbouhd from Minneapolis to H p t o n was backing into the Des Moines sta Cannon 68 Chicago a waiter None was seriously hurt though Miss Rogers was held overnight for observation Hospital attend ants said she was suffering from inhalation of gases from a dam aged refrigeration unit on the diner The boxcar loaded with soy beans was one of seven grain cars being pushed by a Des Moines Union Railway switch en gine along a siding paralleling the track occupied by the passenger It rippedthe sides of the din ing car two passengerl cars anc a baggage car The damage was cleared by Friday night PULLMAN WRECKEDThis Rock car was badly smashed in East Des Moines when a ireight train sideswiped it inthe yards Four wero injured including three men and one woman The tram was RockMslancl No 17 Twin Star Kocket Minneapolis to Houston Russia in big show at Moscow Spacetwins featured MOSCOW Premier Khrushchev hugged and kissed he Soviet space twins and ush ered them to honors atop Lenins Tomb Saturday while scores of thousands of Muscovites roared congratulations for their orbital Jxploits A tumultuous heroes welcome complete with red carpet tradi ional bouquets and Red Square the capitals reception of Maj Andrian Niko layev and Lt Col Pavel Popo vich Khrushchev said the two both avowedly ready for any new as signment had performed a won derful feat of science technique economy and culture The Soviet Union punctuated the celebration by announcing the loft ing of another instrumentbearing satellite presumably unmanned in a space research program launched five months ago It is named Cosmos 8 It was the eighth such satel lite launched since March 16 to studythe universe The day dawned bright and sun ny Low clouds in ever and by the time the astronauts arrived the capital was grayas winter The astronauts flew to Moscow from some point on the Volga They emerged from their plane at Vnukovo Airport with space minded timing exactly as sched uled at 2 pm Khrushchev embraced and kissed them both repeatedly on the mouth and girls sedecked them with flowers Khrushchev jubilantly described the space flights reported to have covered a total of almost 3 mil lion miles within a span of 95 hours as a new stage in space exploration another substan tial step on the way to inter planetary communications Of skeptics he said no mat ter how representatives of the old world may try to belittle the achievements of our such persons still will not succeed This is impossible Former President Harry S Tru man came in for specific mention President Truman tried to belit le our latest cosmic effort but his own country laughed at him From 70000 to 80000 people all that the place would hold jammed into Red Square to honor Nikolayev and Popovich They cheered every phrase of the astronauts who spoke first and of Khrushchev who followed Most of the leaders of the party and government mounted the tomb of Lenin but their attention was focused on the two cosmo nauts and the two other Soviets who had preceded them in orbit ing the earth Yuri Gagarin and Gherman Titov Khrushchev noted tliis is the third time now that the Soviet people have gathered in Red Square to meet their cosmic heroes Then he announced the govern ment has awarded Nikolayev and Popovich the nations highest or of the Soviet Union Khrushchev took up the German question and warned again as he las many times before that the Soviet Union will sign a separate peace treaty with East Germany if agreement cannot be reached with the Western Powers on a dif ferent solution He said the Western Powers are attempting to preserve the old occupation regime in Berlin He said the West argued that only in that way could the independent way of life of the West Berliners be preserved He repeated that he would sign uarantces for West Berliners but was determined to end the occupation regime He said the settlements in West Guinea and in Laos had demon strated that the German question ould be solved in the same manner ONE WILL BE MISS INTERNATIONAL These are the 15 semifinalists in the International Beauty Congress from which Miss International will be named in Long Beach Galif to right front row Ecuador Margarita Arosebena Israel Nurit Neumann Japan Maoru Iwasald Germany Erni Jung Middle row United States Carolyn Joyner Freeport Kan Australia Tania Verstak Argen tina Maria Victoria Bueno Panama Anna Cecilia Maruri Ireland Mona Burrows Back row Holland Rma Lodders Iceland Maria Gudmundsdottir Eng land Sue Burgess China Anne Y Fang Finland Eeva Malmon and Venezuela Olga Antonetti Nunez Will launch third phase of s s By JIM COLLISON GlobeGazette Staff Writer Geologists hoping to prove that iron or other valuable ore lies under Iowa soon wilLlauncti ther iiriai phase of a twoyear probing project The final phase conducted un der Dr George Woollard and Dr Robert P Meyer of the Geophysical and Polar Research Center Universityof Wisconsin thelatesttecnnological improvements m seismic prob ing The Wisconsin experts are working under a N a t i p n a Science Foundation grant Dr Woollard has developed tech niques in using seismic explora tbrymieith Seismograp technically is used to recor shock waves and motions o Iowa Partly cloudy through Sunday Scattered thunder showers Saturday night and in extreme east portion Sunday Warmer east portion Saturday night lows in the 50s north east to 60s elsewhere Outlook for Monday generally fair and cooler Globe Gazette weather data up to 8 am Saturday Maximum 73 Minimum 50 At 8 am 64 Sunrise Sunset 712 YEAR AGO Maximum gg Minimum 64 Dead erect in 6 feet of water CHAMPLAIN NY UPI A man was found dead standing erect in six feet of water The body of Roderick J Ber trand 61 was recovered when searchers noticed a hat in Great Chazy River which runs through his farm State police said the fiat was still resting on Ber trands head Police theorized Bertrand had waded into the river and suf fered a heart attack His feet they said settled in the mud keeping him erect On f he inside Church Features Pages 45 Comics 6 Society News 78 Sports MO Editorials n Latest Markets 12 Mason City News 1213 Business News 1415 Clear Lake NewsU North Iowa News 18 SAME BUck IHUfc fa 34 Deformities noted Abortion is completed STOCKHOLM UPDMrs Sherri Finkbine Saturday sue cessfully underwent an abortion to lose the baby she feared had been deformed by the drug thalidomide A short time later her husband said an examination disclosed deformities in the unborn child Mrs Finkbine who came here for the operation from her home in Phoenix Arii where she was unable to obtain a legal abortion was in satisfactory condition at Caroline Hos pital The operation was reported to have been normal Her husband Robert Finkbine said physicians had told him the fetus showed clear signs of dcinage Now we know beyond any doubt that we were right in insisting on abor tion he said The surgery marked the end to a monthlong fight by the 30yearold Phoenix Ariz mother of four and her school teacher husband to win the legal abortion She was denied a legal abortion in the United States N ews in a nutshell FROM OUR WIRE SERVICES Saturns second stage tested SACRAMENTO agency officials say the first test of the second stage of the Saturn Cl rocket engine that will eventually boost men to the moon was a complete success The 10second firing of the SIV reached a peak thrust of 90000 pounds The SIV consists of six clustered liquid hy drogen and liquid oxygen engines West Berliners angry f BERLIN An angry crowd of West Berliners gathered at the spot where East German police shot a young refugee off the wall and let him bleed to death Murderers the West Beriiners shouted Jackie extends vacation RAVELLO Kennedy who had planned to spend only two weeks here vacationing said she was having such a good time she now ex pects to remain until the end of the month Cooling off period for probe WASHINGTON George M Humphreys de fense of a multimillion dollar nickel deal with the government will be resumed on Capitol Hill after an indefinite cooling off period The wealthy 72year old Cleveland industrialists hearing before Senate stockpile probers ended abruptly after a shouting match between Humphrey and Sen Stuart Syming ton DMo Kennedy in California YOSEMITE NATIONAL PARK dent Kennedy touched off 17000 feet of dynamite charges to break a big chunk of ground for a million water project on a trip from which the non political tag quickly was stripped Here in the home state of Richard M Nixon Kennedy would like to do some dynamiting of the former vice presidents aspirations to become governor of California earthquakes Geologists are able to read such seismicrecords and tell nature of the earth through which the shock waves pass Using the latest techniques r Woollard will use artificial lytriggered shock waves in hopes of gaining records that go in excess ot 30 miles Jbelow he North Iowa surface The University of Wisconsin projects main purpose is to probe deeper than normaily reached with artificially trig gered explosions The National Science Foundation project is sneered with investigating the irust of the earth and the junc ion of the crust with the mantle of the earth The Iowa Geologi cal Survey hopes to use soma of the same findings to help de termine whether valuable ore lies under Iowa Dr Charles N Brown assis tant state geologist was in North Iowa this week to make tegal arrangements for using two sites for the seismic shocks The two sites he said are lo cated three to four miles south east of Northwqod Dr Brown said Saturday ar rangements are complete and he expects the Wisconsin teams to tart their probing on or shortly after Sept 1 The tests will con inue for about two weeks The Iowa Geological Survey expresses much hope for sue ess Dr Brown said there are veighty reasons to indicate the Universityof Wisconsin study vill be a success He added he lopes the seismic probe and the results of two earlier geological surveys will prove there are valuable iron or other ore de posits under Iowa especially under North Iowa Make certain you use the word may Dr Brown said We may find valuable deposits of ore and Im speaking in erms of finds that could be of great value in the future The Geological Survey hopes now are based on two studies The first two studies the ravity anomoly and the mag netic anomoly which used a mognetometer and surveyed North Iowa and southwest Iowa y financed by a ilOOOOO appropriation of the 961 Iowa legislature and a similar amount from the United States Geological Survey The study of Iowas founda tion began with the gravity anomoly These gravity readings pro duced an unusual map for Iowa The most intense anomaly read ngs which could indicate resence of iron ore form a iclt 35 fo 40 miles wide stretch from Mason City in a hat runs about 15 miles south f Fort Dodge and on southwest nlo Nebraska and Kansas pass ng about 15 miles soutb of Council Bluffs Wfl0 ftMw94f finding felt ore cotttf to i
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