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Mason City Globe-Gazette (Newspaper) - September 23, 1961, Mason City, Iowa North Iowas Daily Newspaper Edited for Hw MASON CITY GLOBEGAZETTE VOL 99 The newspaper that makes all North lowans neighbors Awoclatefl and United International Full Las MASON CITY IOWA SATURDAY SEPTEMBER 23 1961 tVe a CopyThls Paper Consists of Two SectionsSection one No 301 Elastic policy on Berlin Credit vs blame for TV shows Control held by sponsors By WILLIAM B DICKINSON Jr GlobeGazette Editorial Research Bureau WASHINGTON The Federal Communications Commission will hold hearings beginning Tuesday on relationships between national advertisers and television pro gramming a Its usually easy to tell the good guys from the bad in stereotyped television dramas But with one character who flits on and off screen at frequent intervals it is not so easy to know whether to boo or cheer This would be the sponsor He and his partner the Madi son Avenue advertising agency have received some praise and much blame for their part in net work programming For every Playhouse 90 series there are a dozen Untouchables and a good many people hold advertis ers responsible Not so say the advertisers pointing to the net works as the powers which make the key decisions on program I content and scheduling This defense has some merit especially as applied to the 1961 62 season Only 19 of the tele vision programs on the networks this autumn have single corporate sponsors Multiple sponsorship un deniably widens responsibility for the prevalence of sex or violence on the home screen As television columnist Lawr ence Laurent puts it One reason that public pressure against the brutality and the fictionalized fact has had little effect on The Untouchables is that the show has six sponsors Each can claim he has no control over the phoni ness of the show while happily CLOUDY congratulating himself over the high It will take some doing how ever to get television executives to admit that the sponsors are without blame for what Newton N Minow chairman of the Fed eral Communications Commission has called the vast wasteland of TV broadcasting Many a TV show has had to be revised to meet sponsors specifications The FCC chairman tells of an electric company that demanded a different title for a TV dramatization of The Light That Failed Sponsors in the business of making and selling automobiles shy away from scripts with high way accidents cigarette compan ies go through the roof if the hero smokes a pipe and one cereal manufacturer showed sign of apoplexy when the hero in one of his companys dramas said I never eat breakfast David Susskind TV producer spelled out the prevailing view of many advertisers when he quoted an ad agency representative as telling him I want happy shows for happy people with happy prob lems Minow has raised the funda mental questions posed by the outlook of the typical advertiser and his agency What shall we do he asked in a speech at Chicago Surrender to the men who want provocative programs that dont provoke anybody to the advertising agencies who reportedly want a strong hard hitting noncontroversial show that wont offend above all no gloom What is the future of a medium under such influence Until the FCC or the Congress can bring about improvement in DEATH CLAIMS MARION Marion Da vies famed movie actress of the silent screen who died Friday is shown from left dressed for a movie Davies star of silents dies at 64 HOLLYWOOD AP Marion avies whose philanthropies matched her fame as a movie queen is dead at 64 after a three rear fight against cancer The star of Hollywoods colorful 920s succumbed Friday night in iedars of Lebanon Hospital She had been in a coma for two days Miss Davies entered the hos pital last May 16 She underwent jawbone surgery June 7 for osteo myelitis inflammation of the bone marrow Then 12 days later she fell in her hospital room anc broke her left leg Capt Horace Brown her hus band of 10 years was at her bed side with a physician and two nurses when the end came Out side the room were her sister Rose Adjon her nephew screen writer Charles Lederer her niece Patricia Van Cleve and Patri cias husband actor Arthur Lake Miss Davies educated in a New Photofax role about 1925 as the star of Peg 0 My Heart in 1933 in Page Miss Glory in 1935 and at a Beverly Hills party in 1952 York convent reached movie stardom via the Ziegfeld Follies and the promotion of the late pub lisher William Randolph Hearst Her movie success brought her a beach home a lead ing role in Hollywood social life and a fortune estimated at sev eral millions She retired from films in 1937 to launch a second career this one of giving Wounded war vet erans and needy college students alike received her aid In 1958 Miss Davies donated million to the UCLA Medical Center for construction of tfce Marion Davies Childrens Wing The Jewish Home for the Aged American Legion City of Los An geles and Los Angeles Retarded Childrens Foundation presented several of the nearly 100 citations North Iowa Mostly cloudy with occasional rain or showers and thunderstorms through Sunday Continued cool Low Saturday 4247 High Sunday 5357 Iowa Mostly cloudy with oc casional Ight rain or showers and thunderstorms through Sun day Low Saturday in 40s High Sunday in 50s Outlook for Mon day Partly cloudy continuec quite cool Globe Gazette weather data up to 8 am Saturday Maximum 56 Minimum 37 At 8 am 41 Sunrise Sunset YEAR AGO Maximum Minimum 60 53 3 dead in crash at Sioux City SIOUX CITY per sons were killed early Saturday vhen a Car carrying two South Dakota couples home from a high school football game crashed into the rear of a stalled truck 12 miles north of here Dead were Marlyn Forsmoe 31 his wife Beverly 30 and Vernon J Mickelson 27 all of Canton SD Mickelsons wife Naomi 27 was reported in critical condition at St Joseph Mercy Hospital She Segregation on buses is outlawed By THE ASSOCIATED PRESS The Interstate Commerce Commissibn has ordered a halt to racial discrimination in inter state bus travel Rules adopted unanimously by the 11man commission prohibit segregation on interstate buses and use of terminals where fa cilities are segregated The ICC directed that starting Nov 1 all buses and bus termi nals used by interstate passen gers must display signs affirm ing that their use will be with out regard to race creed color or A maximum fine of was provided for violation of the rules set up by the ICC which has sweeping regulatory powers over all commercial interstate surface transportation Atty Gen Robert F Kennedy proposed new bus regulations in a petition filed with the ICC on May 29 just five days after the first arrest of Freedom Ridi ers seeking to desegregate1 transportation facilities at Jack son Miss Kennedy said an FBI check of 294 cities in 17 states showed erminals in 97 cities had signs to segregate travelers in a blatant and open manner The Justice Department asked the ICC to take administrative action in regard to buses be cause it felt the commission had clear powers in that field Roy Wilkins executive secre tary of the National Association for the Advancement of Colored People said in New York the ruling means that American citizens may now travel freely she received for her charitablewas in surgery several hours their states without being A basis for new confab W Germany is advised By JOHN M HIGHTOWER YORK spite official denials the Kennedy ad ministration evidently has opene the firstphase of a campaign t revise Allied policy on German in preparation for possible negOt ations vith the Soviet Union on Berlin crisis settlement Officials said Saturday that US policy on Berlin and the future o Germany was unchanged But ev dence increased that a new o elastic approach to Berlin bar gaining now is developing In Berlin itself high US offi cials repeated what they had said they are advising West German leaders to face u o the existence of Communis East Germany Such advice if West Germany accepts it could lead to limitec Western recognition of Red rule and therefore to Western bargain ing with Russia over an East Ger man role in control of the supply ines to Berlin Statements issued by the State Department in this country in eluding the headquarters here o Secretary of State Dean Rusk and by the office of theAmerican mis sion in West Berlin implied de nials of the new approach to th West Germans on the East Ger man problem But the statements were vagu and imprecise and appeared to b mainly designed to cover up th Western bargaining position i any negotiations with the Soviets The key to the situation seem to lie in the next moves to bt made by Soviet Premier Khrush chev If he indicates to the Wester owers that he is ready to agree o a compromise way out of the warthreatening dispute he seem likely to find the West willing to consider a number of changes Ii he tries to dictate the terms oi settlement however the Wesl position will undoubtedly be hard ened News dispatches from Berlin Friday night said American offi cials are telling West German authorities that Communist East Germany is a fact of life and that the West Germans must face up work SAME Black Meant 1rafflo Oeatb In 24 Hours Iowa Safety Department the accident The Forsmoes were returning home to Canton along Highway 12 after attending the CantonSioux City Riverside football game in Sioux City Offi cers said Mickelson was driving Highway Patrolman Howard J Luitjens of Sioux City said semitrailer truck had motor trou and the driver Gaylen John son of Sioux City was sitting in the cab trying to get it started The car slammed into the rear of the truck Authorities said skic marks extended more feet from the truck television moral suasion or through viewer is on his not wholly without resources A single letter of complaint to an advertis er is said to create uneasiness two agitation and three panic Poor quality programs cant get into the home if the set is turned off MR BANDAID DIES NEW BRUNSWICK N J Mercury skids to 37 Fall arrives penalized and persecuted be and Mickelsons cause of their color It means there will be no East and West Berlins in our country Jackson railroad and bus ter minals removed signs designat ing segregated waiting rooms several years ago after an ICC ruling But the city erected its own segregation signs on side walks fronting the waiting rooms and in terminals with lunch room facilities Alty Gen MacDonald Gallion of Alabama said at Montgomery than 300 the ICC ruling is just another step by the federal government in putting its heel on the necks of us here in the South Rain showers and chilly tem peratures marked the first day of fall in Iowa Saturday The temperatures dropped to 37 degrees at Mason City as the states overnight low and other wise the readings were in the 40s over much of the state Daven port however had a low of 55 de jrees The Weathtr Bureau scat ered showers and thunderstorms would continue during the day jut they would be confined mostly Ensign Dickson 68 rcto the southern half of the state tired vice president of Johnson Saturdays highest temperatures ft Johnson and inventor in 1920 were due to be mostly in the 50s of the BandAid died Friday much lower especially in the east than the top readings of Fri day The temperatures reached a high for the state Friday of 81 degrees at Davenport Spencer had a high of only 53 The showers were expected to end Saturday night in southern Iowa but there was a chance of more rain in the west Sunday mornings temperatures were due to be generally in the 40s The heaviest rainfall reported for the 24 hours ended early Sat urday was 130 inches at Dubuquc Davenport had 55 of an inch Wa terloo 35 Ottumwa 34 and La noni 25 of an inch Singer Applewhite hurt in accident M I D L A N D Tex Singer Charlie E Applewhite Texasbred baritone who got lis big break on the Milton Berle show was in serious con dition Saturday with injuries received in a plane crash which killed his wife and a Midland oilman Applewhite 28 best known for his renditions of Cherry Pink and Apple Blos som White and Ebb Tide was battling for his life in Mid and Memorial Hospital CONFERENCE SET UNITED NATIONS NY Ml Kennedy and 3rincc Nordom Sihanouk o f Cambodia will confer in New York Monday to it The dispatches spoke of discussion of the possibility of letting the Communist regime share some power over access to West Berlin The question of whether there are to be negotiations is now under discussions between Rusk and Soviet Foreign Minister An drei A Gromyko here in New York They talked for hours Thursday and plan to meet again next week Rusk told Gromyko that the West is willing to negotiate but not on Khrushchevs terms For the Western powers the critical issue is whether Khrushchev will accept a broader negotiating base SHE WANTS TO BE AN ASTRO NAUT Pretty 13yearold Marcia Kulesa Detroit nicknamed Marcia the Martian poses with some of her gear pertaining to her ambitions to be an astronaut Marcia will be an honored guest at the American Rocket Society Photofax convention in New York nextmonth and meet real astronauts Marcia won the trip on a television show for young sters She competed with other young sters in tests essential to their ambi tions to be astronauts Politics and business Iowa grad goes big DES MOINES TJPD An August graduate of the Uni versity of Iowa has decided to go big with his first venture into the business and political world Glenn R Stine 25 Friday obtained nomination papers as a potential candidate for 5th District congressman and filed incorporation papers for a billion enterprise I just want to show what a young man can do on his own Stine said While both his business and political plans are indefinite Stine said his educational back ground fitted him for his entry into the business world and he had been active in the Young Republican Club at the uni versity where he met a lot of public officials and can didates He majored in economics and business administration at the university he said He said his American Majors Corp was being incorporated for no specific purpose but he was interested in several different activities including investments stock brokerage and construction Stine who now lives in a rented room said the 10million shares at per share in American Majors Corp would not be offered for sale publicly but would be held privately He said his attorney advised him to set the figure fairly high so it wouldnt be necessary to revise it upward after a year or two He filed the articles of in corporation with the secretary of states office Thursday under a recently enacted Iowa law which provides for unlimited corporations The law does not require specific purposes to be set out for the firm and a single individual may be the sole in cOrporator Stine paid a fee to file the incorporation papers I havent made up my mind definitely about entering the congressional race Stine said If he should decide to com plete the nomination papers he would be a candidate for the Republican nomination in the June 1962 primaries The seat is now held by a Democrat Neal Smith Altoona Stine said he had several job prospects since his gradua tion last month but was self employed with several differ ent activities He declined to be specific His parents Mr and Mrs Olin Stine live near Adel On the inside Editorials Page 4 Church Features 67 North Iowa News 8 The Surveyor 9 Mason City News 1011 Catest Markets 11 Sports 1314 Clear Lake 14 Business News 1516 Comics19 Transit Schedule20 Society News 22 Bowling Features Pullout Section N ews in a nutshell FROM OUR WIRE SERVICES FIRST FAMILY OF IRAN Irans Shah Reza Pahlevi and Queen Farah pose with their son Crown Prince Reza in Tehran in this portrait newly released by the shah JFKs plea rejected HYANNIS PORT U S steel pro ducers have given President Kennedy a unanimous no to his request for a pledge to hold the steel price line They didnt say they would boost prices but most disputed his contention that they could absorb a coming increasein wage payments and still record ample profits Mexican labor bill OKd WASHINGTON The Senate removed another roadblock to adjournment by extending a Mexican farm labor program but it still was doubtful that Congress could go home this weekend The Senate largely responsible for the delay approved the con troversial twoyear extension of the Mexican labor bill by a roll call vote of 41 to 30 5 Cubans executed Five Cubans sentenced to death on charges of counterrevolutionary activities were executed by firing squad in La Cabana fortress a Havana radio broadcast said We wont UN seat Red China TOKYO Communist China has opened a nias sive propaganda campaign to win admission to the United Nations and force the expulsion of the Na tionalists The thousands of words poured out by Peiping radio appeared to be directed at the small nonaligned nations particularly the recently inde pendent nations of Africa f Gloomy outlook by London LAWRENCE Kan Alf M Lanclon said the United Nations is collapsing He called it the height of idiocy to talk about world government at a time when preparations should be made to threat en total war for many years
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