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Mason City Globe-Gazette (Newspaper) - March 31, 1961, Mason City, Iowa North lowat Daily Newspaper for HM Homt CITY GLOBE HOME EDITION VOL Tht newspaper that makes all North I o wans AuocUUd nd United nterntloni Full Leu wire MASON CITY IOWA FRIDAY MARCH 31 1961 neighbors Cow ThU Paper Consist of Two SectionSection Nt 50 increase Sugar beef acreage up Spending habits changed 2nd home now popular By CHRISTINA KIRK Ntw York Herald News Service NEW just arent spending money the way they used to Ask the freshly suntanned secretary who took a 10day Caribbean cruise instead of add ing a set of sterling to her hope chest Ask the father who is putting up with the erratic behavior of his eightyearold car so the family can buy a summer cot tage near a good trout stream Ask the mother who took a parttime job and denied herself an automatic dishwasher to help pay for her sons college education THESE AMERICANS are not scrimping because they have less money to spend Actually their incomes are higher than ever before in industry What Iheir selective spending does in dicate is that Americans are de veloping a whole new set of tastes values and status sym bols The changes in the ways people in this country spend their money have come about gradually over the past few years but now are having a profound effect on the nations business and its culture Behind these important switches in buying preferences are a num ber of factors First of all people have more money to spend Last year Americans collectively earned more than billion and most individual American families had an annual income of or better The question today no longer is whether the public can af ford to buy but rather from the multitude of available prod ucts and services which will they choose to buy HERES WHAT Americans bought last year with their rec ord expenditures of bil lion or apiece They spent 465 cents of every dollar for the socalled non durable clothing gasoline tobacco and liquor Another 134 cents went for durable goods such as auto mobiles furniture appliances and housewares Both of these outlays were smaller than in the previous year On the olher hand Ameri cans boosted their spending to 401 cents of every dollar for consumer services a broad group of items which include rent medical care education travel recreation legal fees haircuts and beauty treatments restaurant meals and so on THIS STEADY shift to the services at the expense of long favored items such as automo biles and home appliances rep resents a basic revision of the American family budget One reason for this revision is that family membership is chang ing It now includes millions more schoolaged children and older people This means more spending for food clothing school fees and medical care While the industries which cater to these new consumer de mands are enjoying unprece dented prosperity other indus automobiles and charting downward sales curves Most Americans however slill believe in and practice conspicuous consumption They may have downgraded some of older status symbols but they have found a variety of new ways to show the world that they have arrived Swimming pools the second car antl now the second home to which a couple of million Amcr icins retreat on weekends and vacations these are the new symbols The Mason City factory of the American Crystal Sugar Co will be operating next fall at full capacity for the first time in 10 years Sugar beet acreage in the Mason City territory is up 504 per cent over the 1960 con tracts E G Kidder Chaska Minn district manager for Southern MinnesotaIowa re ported Thursday Compared with 7474 acres last year contracts already have been signed in the Mason City area for 11240 acres Kid der said For the Southern MinnesotaI o w a district as a whole acreage is up from 16 685 to 26857 THIS IS important to North Iowa Kidder noted because some beets will be shipped from Minnesota to Mason City to fill out the threemonth operating campaign Compared with 1951 however the quantity shipped in will be small In 1951 when the plant here operated for 95 days 78 per cent of the beets processed were shipped in many of them from the Red River Valley This year with normal harvest 85 per cent of the beets proc essed will be from the Mason City area Kidder also reported that a payment of on the 1960 crop will be mailed April 10 to growers delivering to Chaska and Mason City The additional payment amounts to 944 cents a ton for beets delivered last fall FINAL PAYMENT will be made next Sept 30 he said and will bring the total to well above the per ton figure for 1959 Sugar content of the 1960 crop was 1428 per cent as com pared with the unusual low of 1333 per cent in 1959 Slightly less than half of the April 10 checks will go to grow ers delivering to Mason City Kidder said Kidder said that a number of new shipping stations would be opened next fall for delivery of beets and that the station at Cuckeen Minn would be re opened North Iowa Partly cloudy lo cloudy and colder Friday night lows 2328 Decreasing cloudiness Saturday highs 38 42 Iowa Partly cloudy northwest mostly cloudy east and south Friday night occasional rain southeast possibly mixed with snow colder west and north lows 20 northwest to 35 southeast Generally fair and a little warmer Saturday ex cept occasional rain south east highs 40 east to 50 west Further outlook Generally fair and warmer Sunday Minnesota Fair and colder Highs Saturday in 30s GlobeGazette weather data up to 8 am Friday Maximum Minimum Sunrise Sunset 53 23 Crest rea ches Cedar Rapids Levees holding Volunteers appear to be in control Erbe wants disaster designation DES MOINES OP Gov Normari Erbe sent a telegram CEDAR RAPIDS Iff The swollenCedar Rivers turbulent downstream race apparently reached its peak at Iowas second largest city Friday tUc a But vigilance and watchful waiting were the next steps asj to President Kennedy Friday he river was expected to hold its crest stage for as long as 12 asking that the eastern half of lours This would exert terrific pressure on temporary levees Owa be designated adisaster The river level has reached 1975 feet 6V feet above area flood stage but the rate of rise had slowed appreciably This level was below even the revised 20foot crest forecast A disaster designation by JUU itivci uwu the president would make Jy the U S Geological Survey late Thursday If the river holds funds and servjces of the fed at its present level it will not reach the record high of 2001 j available feet in the disastrous 1929 flood here ii n The Red Cross estimated that 4800 persons moved from CEDAR RAPIDS ON The former interurban bridge near downtown Cedar Rapids top photo is wired with explosives so that it can be blown up to free flood water should it come much closer to business places AP Photofax The old bridge now is used as a foot bridge In the lower photo a levee of board walls tar paper and sandbags is thrown up near the F Avenue bridge in preparation for the crest of the flood ing Cedar River Nancy keeps Annapolis date arranged for her back in 43 SAGINAW Mich W The story starts with the sadness of war but it has Stardust sprinkled on it and the end ing has the happiness and gaiety of youth On April 18 1942 in New London Conn there was a pretty wedding in which Dor othy Nuechterlein Franken muth Mich became the bride of Ensign William Cuthbert son Jr The best man and matron of honor were Lt and Mrs J M McMahon parents of two boys Mike 3 and James then a baby Their lives were to be intertwined in death and in events that make this story possible Shortly after the wedding the young ensign and lieuten ant were assigned duty on the submarine Grunion It sailed from New London through the Panama Canal and into the waters of the Aleutians There on Aug 2 1942 the sub was lost with all hands on board Mrs Cuthbertson came back to Frankenmuth to live with her parents Mr and Mrs Carl Nuechterlein Mrs Mc Mahon and her two sons also left New London They never saw each other again but kept in contact by letters Mrs Cuthbertson gave birth to a baby girl Nancy Lee Jan 27 1943 and on Feb 1 a telegram was delivered to Nancy at Saginaws St Marys Hospital It said Dont forget our date for Annapolis hop in 1961 If you like rugged men count on Jim or curlyheaded Mike It was signed Jim and Mike Both boys tried for Annapo lis Jims eyesight kept him out Now hes studying in a university in Germany Mike made it and is a senior at An napolis And the date made in infancy is being kept in maturity and Friday Nancy and her moth er flew from Willow Run Air port to Washington D C to meet Mrs McMahon and Nancy will dance Saturday night at the annual midship mens Easter ball with Mike as her partner im mediately to the flood stricken communties for repair and jiie jvcu vauaa communiTies ror repan their homes The relief agency set up emergency shelters inj rehabilitation of public facil two schools but only J took advantage of them has saved us mil lions of dollars the mayor said The Cedar River is expected to flatten out after leaving Ce dar Rapids and there are no more big towns on the rest of its way into the Mississippi While Cedar Rapids was go ing through one of its most try ing times about 6000 persons who had been forced from their homes at Waterloo were under taking the job of digging their homes out of the mud ities damaged by the raging torrent The Small Business Admin istration SBA earlier this week designated Black Hawk and Butler Counties and ad joining flood ravaged districts as flood disaster areas mak ing lowinterest loans avail able to home owners busi nesses and municipalities Erbe said he requested a broad designation of the east ern half of Iowa because it was not yet known how much damage would be caused N ews in a nutshell FROM OUR WIRE SERVICES May cancel peace talks PARIS The Algerian rebels announced they will cancel peace talks with France scheduled to start Evian where extremists assassinated NANCY AND MOTHER Fires sizzling 150 Duffer Castro says he can outgolf JFK Ike B52 explodes during flight LEXINGTON N C MIAn Air Force B52G jet bomber with eight crewmen aboard de veloped trouble during a refuel ing rendezvous with a tanker Thursday night and apparently disintegrated in flight At least one crewman was killed and five were missing Two of the crew members bailed out at 30000 feel and landed safely HAVANA W Dark floated through Havana Friday that Prime Minister Fidel Cas tro despite what he says never will be a winner at the imperialistic game of golf Caddies who watched the Cuban leader and two aides in dulge in 18 holes of viously scorned as sport of the privileged classes likened Castros swing to a cane cutter wielding a machete Fidel will never be a golfer one caddy said Hes too im patient He kept running after the ball after he hit it as if this were a soccer game Castro declared himself most satisfied and said I can beat Kennedy easily A companion economic czar Ernesto Guevara said Im sure I could beat even Eisenhower Caddies said Castro shot something over 150 on the 6 692yanl par 70 Villareal course Walter F Hall former pro fessional at the Kennedy home course at Hyannis Port Mass On the inside Editorials Page 4 North Iowa News 5 CubGazette 6 Society News89 Clear Lake News 9 Mason City News 1011 Latest Markets 11 Sports 1314 Comics 17 day night The other evacuees apparently moved in with friends or relatives No major breaks were report ed in the emergency levees al though some seepage occurred Two danger spots developed Fri day morning One was near the large Quak er Oats plant on the east side of the river which divides the city and the other was almost directly across the Cedar on the west side where levees were quite soggy AMONG THE last persons to leave their homes were 250 who had been holding out in the Stumptown section of southeast Cedar Rapids Loudspeakers were sent into the area Thurs day night to say that the dike protecting that area was not sound and was in danger of be ing washed away t 1000 moved out Friday of Stumptown The Cedar River enters Cedar Rapids with a big bend that curves in the northwest and then cuts the city in two before leav ing in the southeast An emergency dike which coni sisted of wooden poles tarpaperi and sandbags was put up to con nect with a IVi mile long levee and the seawall in the business district The levee was stacked high with sandbags Across the river is a dam in the upper downtown section op posite the Quaker Oats plant This plant was closed Thursday when it was surrounded by wa ter MAYOR JAMES MEAGHAN said the main downtown bridges were not in danger but they had i to be closed from time to time I to eliminate traffic snarls and make room for emergency ve hicles which included those of the 250 National Guardsmen on duty Meaghan said the earlier prej sentence for income diction of a 22a flood crest wasj based on readings in the 1929 flood but officials of the US Geological Survey revised the crest downward on discovering lhat previous flood control work feet SiU was much encouraged The work of the river front by recent developments m the crisis Camille Blanc but said Switzerland would be in formed the talks were off because France had tor pedoed them in advance by offering to talk with rival rebel groups Christs footsteps followed JERUSALEM Jordan Pilgrims from around the world walked Friday in the footsteps of Jesus Christ along the way of sorrow through this an cient holy city to Calvary where he died on the cross nearly 20 centuries ago Gizenga troops routed ELISABETHVILLE Congo Units of the Ka tanga army spearheaded by white mercenary troops have captured the North Katanga town of Manono and routed some 600 troops of Antoine Gizengas Stanleyville regime faces WASHINGTON The Department of Justice has launched formal deportation proceedings against Frank Costello reputed Mafia underworld kingpin Costello is serving a fiveyear sentence for tax evasion and is due to be released in June Rusk encouraged WASHINGTON Secretary of State Dean Rusk returned here from key allied conferences on SAM I DATI IM said he President is capable of shooting in Ihc 70s Eisenhowers scores are in the 80s AP IhotofHX Was designed and built by Andrew Di Dia who said Darin con tributed to its design The body is of aluminum as arc ail SHOWS OFF DREAM CAR Singer Bobby Darin said he had hoped to show the world by the time he was 25 that he had made niuumu m n it Its quite apparent here that ho has as he stands beside his grills and side strips Dual gasoline tanks aie located in custombuilt Darin Dream Car in Hollywood The car fenders 4
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