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Mason City Globe-Gazette (Newspaper) - September 10, 1929, Mason City, Iowa iisasgiiSTiiMi SEPTEMBER 10 1929 Thursday Friday Saturday Sept 12th 13th and 14th MASON CITY GLOBEGAZETTE Damon Igou Co MASON CITYS FASHION CENTER See Our Windows They Will Be Unveiled Wednesday Evening at V I SILK for A UTUMN Flat Crepes Canton Crepes Crepe Satins Failles Moires New Colors Tyrolean Engadine Cordovan Monet etc A complete line of beautiful new shades in lustrous silken fabrics will be shown in our formal opening Shoes of Tailored Chic All the New Shades Including NAUTICAL BLUE SUEDE CLARET SUEDE GUNMETAL BLACK SUEDE SINEA BROWN ALPINA LIZARD to Shoe Floe SPONSORED BY PARIS GLORIOUS FASHIONS FOR THE AUTUMN SEASON A striking display of genuinely smart individual feminine attire for the important new season We are more than certain you will like the new fashions and you are cordially invited to view them on our apparel floor tomorrow and any time thereafter Youll abvays find here the ultimate in style moder ately priced Let us introduce to you three important Shirley Woolart and Avenue Look for these represent the very ultimate in frock fashions and coat smartness Shirley A new assortment of gorgeous Shirley frocks just with a new sophisti i cated elegance that will distinguish one in any gath ering of fashionables Clever Missy styles and youthful modes for the matron and upward 99 Avenue Dressy Coats for September are here smart well tailored gorgeously furred richly lined last word in Fall Coat you will be amazed at the unusually low prices that prevail and upward Woolart Coats 99 Woolart styles only This label represents the that are differ that are chic and tailored The furs that adorn these coats have all been carefully selected Get into a Woolart for comfort and smartness and upward ii Formal Opening of Millinery Hats of Importance Smart replicas of original models created by the best known milliners of Paris hats with a Spanish complex with a penchant for feathers and a flair for dramatic new contours Plats that have dared to be unconventional as is the manner of the mode for autumn Styles for every type of femininity Velvets 999 for AUTUMN Beautiful Transparent Panrie and Chiffon Velvets in Rich Black and the New Autumn Shades which include such new fashion able colors as Chinese Blue Russett Brown Claret Oakhart Independence Navy and others All of these and others will he show 11 in our Pormal A u tu Tin n Open i ng cCallum Hosiery of Sheer but Serviceable silk stockings hava rapidly gained favor because of their lus trousclearweave per fect fit andwearresbt ing qualities New col ors for Fall a nd Winter noiv on display A complete line of this fine line of hosiery is being featured here
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