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Mason City Globe-Gazette (Newspaper) - November 29, 1927, Mason City, Iowa TWO MAgON CITY GLOBEGAZETTE TUESDAY NOV ete details of the new model e available this JJRIDAY of this wleek will unques tionably be one of the most important lays in the entire life of the automobile industry On that day complete details of the new Fprd will be available in this city You will be surprised when you get the facts about the new Ford car for you never have dreamedthat such a really fine car could be produced at a low price As Henry Ford himself The new Ford car embodies the best results of our experiencein making 000 automobiles We consider it our most important contribution thus far to the progress of the motor industry to the pros perity of the country and to the daily welfare of millions of The new Ford car is distinctly a new and modernv car designed to meet new and modern conditions It is more than a new automobile It is the advanced expression of a wholly new idea in modern econom ical transportation An entirely new car in every respect The minute you see in it you will jealize that it is not a mere refine ment of the former v model T Ford but a new tar front radiator cap to rear axle Many features of it arc exclusive Ford developments Some are wholly new in Lhe new Ford y car has exceptional beauty of line and color It is in every respect a new and modern car designed and created to meet modern conditions automobile practice There is nothing quite like it in quality and price The new Ford car has unusual beauty of line and color It has a 40horse power engineIt will do 55 and 60 miles an hour with ease and has actually run 65 miles an hour on road tests It is quiet and smoothrunning at all speeds It remarkably quick on the getaway It has specially designed mechanical fourwheel brakes It has hydraulic shock absorbers It has a standard selective gear shift It is quick and easy to handle in traffic and steady and sure on the open road It runs 20 to 30 miles on a gallon of gasoline depending on your speed And it has the stamina and reliability that you need for mileaftermile and year afteryear service The new Ford car ivttl sell at a surprisingly loiv price When you think of such features as these you think instinctively of a car costing much more than the new Ford The low price is as unusual as the appearance and performance of the car itself The low prices of the six body types are undoubtedly lower than you thought they would be when you first heard that Ford was making a new car They arc in fact lower than we thought they could pos sibly be wnen we started to make this car We determined to bring new comfort beauty speed safety economy and relia bility withia reach of everybody who drives a car and then forced ourselves to find ways to make the low prices possible The new Ford car is the result of years ofcareful planning Every part of it has been tested and retested in actual practice There is no guessing as to whether it will be a successful model It has to be There r Lhe new ford has unusual speed and power It will do 55 and 60 miles an hour with ease and has run 65 miles an hour on road tests is no way it can escape being so for it is the sum total of all we have learned about motor car building in the lifetime of the FoFd business So me of the features of the new Ford car In this connection we call your particular attention to the new engine the new pump splash and gravity oil system the multiple drydisc clutch the new pump and thermosyphon cooling system the new battery coil and distributor ignition the low center of gravity and minimum unsprung weight which combine with the hydraulic shock absorbers to make the new Ford such an easyriding car the irreversible steering gear with the column and the housing of the steering gear mechanism welded into a single allsteel unit the seamless allsteel torque tube the new onepiece welded steelspoke wheelsT the threequartersfloating rear axle in a forgedsteel housing of excep tional strength the theftproof coinci dental lock and the aluminum pistons which were selected after many tests because of their light weight and heat conducting qualities be neiv Ford car embodies the kest results of our making automobiles We considw it our most important contribution thus far to the prog ress of the motor industry to the prosperity of the country and to the daily welfare of millions of Detroit Michigan Steel forgings are used throughout ex cept of course for the engine castings More steel forgings in fact are used in the new Ford than in almost any other car regardless of tricc WE ARE able to sell thisjnew Ford car at a low price because we have found new ways to give you greater value without a great increase in our own costs Because we own our own ore mints coal mines and timber lands and the source of most of our raw materials Because we make virtually every part used in the new Ford car Because it is the Ford policy to make a small profit 011 a large number of cars rather than a large profit on a small number of cars There is nothing like it in quality and price No other manufacturer can possibly du plicate the new Ford car at the Ford price because no other manufacturer does busi ness the way we do The public made this business possible We believe we should share our profits with the public by continually giving greater and greater value for the money i There are good and substantial reasons therefore why the new Ford car is the most unusual value ever offered in a low price car By all means learn about the new Ford on Friday when it is officially announced in this You will know then that there is nothing quite like it anywhere in and price
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