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Cedar Rapids Gazette (Newspaper) - July 11, 1974, Cedar Rapids, Iowa The Cedar Rapids Gazelle: Thurs.. July 11. 197) There's No Sag in Spending by Auto Makers for Ads and Promotion UPI Trloohoto Judging from the expression on this youngster's face he is mighty happy with his assortment of balloons attached to the bike he is riding. The balloons came from a park fair in St. Louis recently. Hit of bix, roomy "U'e base our ad1.ertisini< on hiHhU.ybtin.i; all the products and convenienves avuiluble to our customers, whether the cars are small, or We don't leave aiiyihiiiK a CM spokes- man said. I'ord has invested heavily this spring and summer in its "I didn't know cam- paign promotiiiK its entire line of small cars. More Emphasis Chrysler also Jias been pushing its compact cars the firm has nn subcompact on the market and plat-inn more emphasis on promotions for dealer a company spokesman said. American Motors, primarily a small car manufacturer, has pushed itself in ads as the "economy car experts." But the recent avalanche of mileage claims has led the Federal Trade Commission to launch an investigation into whether the companies arc making deceptive iir mislead- ing pitches. Ford has said it would sup- purl uniform standards developed by the FTC for Ihc companies to follow in report- Choose fr0m DM HOI I (AI'i Car sales .Iceline al AMC l.i a !IS pereilit Imiusti y Mmrcc-, say CM Chrysler is sunl lie siieii'l- n.'.' mileaiic AMC. by the firms may lie down tin, year, hu! Ihc drop a! Chrysler with sales off ncait. :io p. noil iim aion.nl SI IK niilliun this Lowf.cr. sa-.s i! is to "Our opinion is th estimates pin CM rebates for meelinj; sales qao lion aetmues is niiianij! the promotional sp, n.iim; las, is uisliut: CM as mm h as same as or Hiaii tins jear a! about million bv some last .yar. uhen they sold j, uriiri! iiuiiilier ..f LUX Hie auto s m-.t-qiiaiter estimates 'heeompanies.lon'l ihsdose earnings. promotion.il at Kuril the lou si.le lars-anil-eeiils fi-ures. bn: (iM would not eonlirm the up to Jl-rill million Small Cars inlependeiit sounes estimate figure "We insl don't talk worldwide, about the same as "i' (our nimbiiied will thinjis." one last year, when sales were lire than million tor spokesman said Hut the nun- riuiniNK L'll pereenl ..head of sn'.t.s''j i this year. pany roneeded 1M7-! spendiio'is their enrrent pace i.iisp That's nearly as iiiiu-li as the very sm.ilar in last vear Kurd als.i wniild irit diseiiss ad' city of Detroit is dor- speniliim, althouKl, one lu" s inii the eun-.-nt fistal jear. 19lJ rompaov offieial said'lhe es- ('V s First (laarlrr l limaf- is a "ballpark Imnre ''W-'I'lifed by it> st.ickh.ihi.T., ;iie ls inaccurate in our h Because of the eneixv situa- i-onipany spent millmii opinion "the s-rea! Itllle car" theme tiiin and inflation, the v.orldn ido for promotion in The last time Board Chair- iis automakers a Iiirr man Henry Ford II disposed also promote.! first quarter for sales and million spent in the f. S.. of the company's promotional in ails profits. I1. S. car sales were ulf which abonl million went spending budi'et was in more than 27 percent frum last for lelevisinu. radio, news- when he said worldwide ad- year and profits fell sharply, paper and advertis- vertisiiii! and promotion in 1'lTl from a 5K percent in-. ran to million. iriterpretini: all the qualified- is beciuninj; i-iinfusi-d because ti-iiis i'.sade in the myriad claiins by the he 4 YR. CERTIFICATES Pay the highest interest that the law allows as long as you leave your money full term. 2 to 4 YR. CERTIFICATES A wonderful way to make money grow. Consult us about terms and rates. REGULAR SAVINGS We have a plan to suit every need, situation, and pocketbook. Ask us. 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