Cedar Rapids Gazette, June 17, 1974, Page 8

Publication: Cedar Rapids Gazette June 17, 1974

Cedar Rapids Gazette (Newspaper) - June 17, 1974, Cedar Rapids, Iowa 8 The Cedar Rapids Gazette: Mon., June 17, 1*74 Fashion Leader Says Fall Clothes Prices May Be Up 25 Percent By (Jay Pauley NKW VO HK ((JIM) - Vincent Monte-Sano, a fashion leader since the 1930s, says the woman customer buying fall ’74 clothes will pay more than last year because fabric and labor costs are up. The ready-to-wear industry itself is in a state of the doldrums, he said, but from this the customers most of all stand to benefit, even as she sees price increases as much as 25 percent. “Fashion-wise and price-wise the picture is dark for the industry,” said Monte-Sano. “But the customer will benefit because the retailer, the manufacturer and the designer all will be trying to please her.” Shop Carefully His advice: “Shop carefully, look for fit and quality, and don’t be badgered into buying what you don’t like. Clothes should flatter. “A girl fights to keep her figure. Why then should she wear something that doesn’t look good on her?” With that, Monte-Sano, who’s been in the garment business since 1939, launched into a denunciation of one fall trend dominating the New York women’s wear market. “I don’t like the big, drooped look,” said Monte-Sano. He referred to what one fall fashion roundup from New York designers called “the giant overcoat over the bulky sweater . . . over your big full skirt . . . volume is what’s important . . . yards of swirling fabrics in capes and flyaway backs ...” Plus the longer skirts, some drooping to mid-calf. "It’s a case of the emperor’s new clothes,” said Montesano. “People say, ‘Oh, isn’t it beautiful!’ Ifs not. The average woman doesn’t want to look that way. The kids in their make-believe way may find the clothes attractive. But as lengths get longer the tops get heavier and prices go up because there is more yardage.’’ Monte-Sano sounded off on what’s wrong with the fall scene in an interview as he prepared to open the week-long series of ready-to-wear shows for visiting reporters from newspapers, television and radio. The week is the 63rd semiannual event .sponsored by the New York Couture Business Council, of which he is president. The council consists of manufacturers in various facets of the clothing industry including his own firm, Main Street, which makes rain and storm coats. When the couture group completes its daily series this week, another called the American designers group takes over for another five days. By June 28, the visiting editors will have seen all facets of fall styles. Contract Increases    ' Use of more fabric is just one reason for price increases. Monte-Sano said the major reasons lie in union contract increases and scarcity of both synthetics and natural fabrics. Under terms of the industry’s three-year contract with the International Ladies Garment Workers Union (ILG- WU) this year there s a HVfc percent wage Increase, plus a 5Vte percent cost of living increase. That’s at the manufacturer level. By the time the increase gets to the consumer, it means about double, he said Synthetics, which are in most instances petrochemical-based, were caught in the energy crisis so prices went up although Monte-Sano thought “this is leveling out.” As for silks and wools “if you can get them,” they’re expensive with the addl'd cost of import tariffs. He walked across his office and lifted a bolt of fabric to show what’s happening with the naturals — they’re being blended with polyesters. This one read, “85 percent polyester, 15 percent wool.” On one wall of Monte-Sano’s. office there’s a framed quote from John Ruskin. It goes, “There is hardly anything in the world that someone cannot make a little worse and also a little cheaper. And the people who consider price alone are this man’s lawful prey.” “I could make a speech from that alone,” said Monte-Sano. UPI Wirephoto I don’t like the Big, drooped look,’ says Vincent Monte-Sano, a fashion leader since the 1930s, of fall fashions. He refers to what one fall fashion roundup from New York designers called “the giant overcoat over the bulky sweater . . . over your big full skirt.” This rather bulky look was one of the offerings in a recent showing of the Bill Blass collection for fall. Society for Women Features nm Ashley Chapter Installs Officers Mrs. Lloyd LeFebure of Fairfax has been installed as regent of Ashley chapter of the Daughters of the American Revolution The installation was held Saturday at Bishop buffet, Lindale Plaza Other officers installed were: Mrs. Kenneth Butler, viceregent; Mrs. N. H Stookey, recording secretary; Mrs. Judy Z. Buhman, corresponding secretary; Mrs. Wilmer Robinson, treasurer; Mrs. F J. Schuelder, registrar; Mrs. Marvin Topeka, historian, Mrs. Doyce Bailey, librarian, and Miss Nadine Fillmore, chaplain. Mrs. LeFebure Cheryl Gerhold Becomes Bride CENTER POINT - Miss Cheryl Lynn Gerhold, daughter of Mrs Henry W. Gerhold and the late Mr. Gerhold, became the bride of DeWayne Ring-genberg Friday evening at St. John’s Lutheran church The bridegroom is the son of Mr. and Mrs. Delbert L. Ringgen-berg. The Rev. Randolph Mueller officiated at the 7 o’clock ceremony which was followed by a reception for 2(10 guests in the church social rooms. Mrs. John Gerhold was matron of honor and bridesmaids were Him Tritle and Donna Usher. Gary Andrews was best man and groomsmen were Dennis Ringgenberg, brother of the bridegroom and Mr Gerhold, brother of the bride. Mike Rhinehart arid John Fisher were ushers. For her wedding the bride chose a Venise lace-trimmed gown of nylon organza in an empire style with a bib bodice. Her chapel-length mantilla was held by a gathered headpiece and she carried a cascade of white carnations arid pink roses. Her attendants wore princess gowns of blue shadalon over polyester. Each wore a white picture hat and carried a hurricane lamp accented with pink roses. Also in the wedding party were Darlene Mollenhauer and Henry O’. Gerhold. * *    * Following a brief wedding trip. the couple will reside in (’enter Point where the bridegroom is employed by Suchomel Chevrolet. ON THIS DATE in 1703, the founder of Methodism, John Wesley, was born in England Xtimge/tb For the Finest in Paints C.R. Woman, New Director Mrs. Marvin Reece. 2620 Primrose lane SW. was installed as director of Region V, National Assn. of Insurance Women International Thursday evening at the national convention in Cincinnati, Ohio. Ohio. Region V consists of Iowa, Minnesota, North Dakota, Mrs. Reece South Dakota, Wisconsin, Illinois and Missouri. Mrs. Reece will be assisted by Miss Connie Kerkman, 1300 Oakland road NE, serving as key chairman for the region. Mrs. Reece is employed by American Insurance Associates as resident agent and is a licensed personal lines agent. She received her Cer-tified Professional Insurance Woman designation in 1971 WOMEN RETURN FROM TWINS CONVENTION Mrs. Elsie Callahan, 1221 Second avenue SE, and Miss Catherine A. Ba sc Image I, 528 First avenue NW. returned Irom Waterloo Sunday after attending the Hawkeye Twin club convention. Sue Gavin Wed To Mr. Hanson WAUKON - Miss Sue Ellen Gavin, daughter of Mr. and Mrs. Joseph Gavin, was married to Robert C. Hanson during a I o’clock ceremony Saturday. The Rev. John Kurten performed the ceremony at St. Patrick’s Catholic church. The bridegroom is the son O’ Mr. and Mrs. Carman Hanson Venise lace detailed the bride’s empire A-line gown of organza which was styled with a mid-Victorian collar, sheer long sleeves and chapel-length train Her full-length veil was caught to a Camelot headpiece and she carried a cascade of red roses and pink carnations. Mrs. Jeff Tooke attended her sister as matron of honor and other attendants were Mrs. Tom Tierney and Miss Lorri Jones. They wore princess-style sleeveless gowns of pink polyester knit featuring V-necklines and ruffles at the shoulders. Each attendant wore a matching picture hat and held a single rose. Frank Hanson was best man and groomsmen were Mr. Tierney, the bride’s brother, and Roger Hanson. Guests were seated by Lyle Hanson, the bridegroom’s brother, and Mr. Tooke A reception for 250 guests was given at the Farm Bureau building after the ceremony. * * * Following a wedding trip to Des Moines and Milwaukee, the couple will reside near Waukon where the bridegroom farms. The bride is employed by Quality Discount store in Waukon Mrs. Kissinger Enters Hospital WASHINGTON (UPI) -Nancy Maginnes Kissinger, wife of Secretary of State Henry A. Kissinger, has been admitted to Bethesda Naval hospital for treatment of ulcers, the state department said. A department spokesman said Mrs. Kissinger, who entered the hospital Thursday, would be under treatment for IO to 14 days. Mrs Kissinger, 39, has a history of ulcer trouble Kissinger is with President Nixon in the Middle East. Haverhill Girl Named Miss Iowa of 1974 DAVENPORT (UPI) - The second time was magic Saturday night for Miss Marshall county Jean Bollhoefer as she won the 1974 Miss Iowa pageant here after finishing as the first runner-up in the 1972 contest. Miss Bollhoefer, at 25, the oldest entrant among the 20 girls in the contest, was crowned by 1973 Miss Iowa Lynette Henninger of Bettendorf First runner-up was Miss Scott county Sandy Rossmiller, 21, of Bettendorf, while Miss Gunman Learns Language Lesson WINAMAC, Ind. (AP) - A young gunman may have learned to mind his language when ladies are present — if he can talk at all. The blond youth strode into the Pulaski county jail here recently, showed *a pistil to Betty Bell, the sheriff’s radio operator, and said “I’ve come to get Phil.” Mrs. Bell, 53. rummaged in a desk for the cell keys while the young man described in purple language how-he intended to free two prisoners and lock her in a cell with the remaining male prisoners. “His threats and his filthy language made me angry,” the radio operator said. She said she smashed a set of heavy keys into the youth’s mouth and sprayed him in the face with a temporary disabling chemical. The battered and weeping youth ran away. The “Phil” who didn’t get rescued apparently was another young man charged with raping a young woman, Mrs Bell said, COE STUDENT NAMED TD ALPHA I .AM RDA DEI JA Miss Kathleen Marie Novak, 1612 L street SW, has been named to Alpha lambda Delta, national scholastic honorary sorority for freshman and sophomore women, at Coe college. West Des Moines, Patricia Ann Waiting, 20, of West Des Moines, was second runner-up. Miss Northeast Iowa Debra Ann Moser, 19, of Strawberry Point, was third runner-up, and Miss Valley Fair Ronda Lee Frogley, 17, of Davenport, was fourth runner-up. Sang Ballad Miss Bollhoefer, daughter of Mr. and Mrs. Herman Bollhoefer of Haverhill, sang a ballad entitled “Starting Here, Starting Now” in the talent competition Saturday night. The new Miss Iowa said Sunday she almost packed her bags in the middle of the pageant and left for home. “On Thursday night I almost decided to go home because I asked myself what am I doing in a pageant at my age?” Age Worry The 25-year-old Miss Bollhoefer, who was a runnerup to Miss Iowa in 1972, said she was worried throughout the pageant that the other contestants would think she had an edge on the title because of her age and because she had been asked back last year to be the pageant’s singing hostess. She is a graduate of Iowa State university. Miss Bollhoefer says she would like to teach law on a high school or college level and continue working with slow learners or disadvantaged children. The new Miss Iowa is the winner of a SI,5(H) scholarship and a trip to Hawaii and will represent the Hawkeye state in the Miss America pageant this fail in Atlantic City, N. J longest Shorelines liOUisiana’s tidal shoreline is 7,721 miles long, ranking third in the nation in length after Alaska and Florida. DRIVE SAFELY DR. CRAVEN DENTIST PRACTICE LIMITED to DENTURE WORK 113 lit A*#. SE, Cedw Ropidt, la. De* Mom#I • Motor) City    Sioux City Try our delicious IMITATION PECANS and IBLACK WALNUTS! AFresh Yogurt A MATTESON HEALTH PRODUCTS 116 lith street NE Hotirv S i Munday through Saturday Need Homemaking Help? ie: *s Home Service Department ii happy to help you solve a homemaking problem or to answer a question. We’re available to tell you how to prepare food better, wash dishes and laundry more efficiently, or give you good answers to any other household questions you may have. Stop in and see us in our new office on the ground floor of ie: Tower, Third Avenue and First street, S E. instant Bnergy iowa 6 loc trie light and power compony Miss Jean L. Bollhoefer of Haverhill receives a bouquet of roses after being crowned Miss Iowa of I 974. Miss Bollhoefer was chosen from a field of twenty contestants. She will represent Iowa at the Miss America contest this fall. Woman Invades Male Stronghold CHICAGO (AP) - Bobbi J’Hyrn has become a good mixer in a man’s world. Bobbi, 28, tends bar, mixing the alcohol with a dash of baseball, in the Blackstone hotel’s Bivouac bar — the first female to break the all-male domination there. The 125-pound blonde, a na tive of Estevan, Sask , and a graduate of the University of North Dakota, had been a cocktail waitress in another room for three years. “The Bivouac had been closed for some time and she suggested that it reopen with her as bartender,” said Hotel Manager John Farmer. Miss Walsh Is Wed to B. A. White MASON CITY — Miss Constance Marie Walsh and Hi ii’1 Allan White, Keokuk, were married Friday evening in a 7 o’clock ceremony at the I* irs! Presbyterian church. The Rev. Donald Simmonds officiated. Parents of the bridal couple are Mr. and Mrs. Gerald A. Walsh of Rosemount, Minn . and Mr. and Mrs Woodrow W White, 1723 Maple drive NW, Cedar Rapids. Following the ceremony, a reception for 50 guests was ‘given in the ehureh social rooms. Linda A. Willett was maid of honor and Karen L. Walsh, the bride’s sister, was bridesmaid. John G. Topercer was beat man and Bruce S. Anderson, groomsman. Michael A. Walsh, the bride’s brother, and Ronald E. Youtzy seated guests. Colleen T. Walsh, a sister, was flower girl. The bride wore an A line gown of lace-trimmed satin crepe styled with a jeweled neckline and empire waistline. Her floor-length veil was trimmed in matching Limerick lace and she carried a cascade of white roses. Her attendants wore empire gowns in shades of aqua on white styled with scoop necklines and capelet sleeves. Each wore a white picture hat. * * * On return from a wedding trip to northern Minnesota, the couple will reside temporarily at the Maple drive address in Cedar Rapids. This summer the bride will attend Coe college and the bridegroom will be employed by Metropolitan Supply Co. The bride was graduated from Normandale Junior college, Bloomington, Minn., and Winona (Minn.) State college and has been teaching in Mason City. The bridegroom was graduated from Winona State college and was affiliated with Sigma Tau Gamma fraternity. In the fall, they will reside in Keokuk where he will teach in Keokuk public schools. Bridge Marion Club Winners In a Howell movement duplicate bridge game played Saturday at 12:30 at the YWCA were: Bruce Culbertson and Joe Verbick, first, and Dr. Beth Hatch and Frank Zeman, second. The next game will be played Wednesday at 7:30 at the YW ELLEN PETERSM ITI! HONORED AT SHOWER Miss Ellen Petersmith, daughter of the Richard Pe* tersmiths, 3227 Twelfth avenue SE, was feted at a bridal shower and brunch Saturday at 10:30. Hostess was Mrs. John Kemp, 269 Highland drive NW. Mrs. George Smith was co-hostess to the seventeen guests. Miss Petersmith and Rex A Smith, jr., 67 Samoa drive. Hiawatha, will be married July 27. He is the son of the Rex Smiths, 304 Fortieth street drive SE. DAUGHTER VISITS MRS. VERA CRAFT Mrs. Vera Craft. 8886 Center Point road NE, is hostess to her daughter, Mrs. Roy Weirich of Council Grove, Kan. Mrs. Weirich arrived Thursday and will visit for a week. / Sale! SUMMER DRESSES; JACKET DRESSES Reg. to $30 *16 _f19 \ ' Over 200 dresses and jacket dresses in this group of summer styles, many just received for this sale Choose stripes, patterns and solids in sij^s 10 to I 8 in a grand selection of easy care fabrics and silhouettes. Hurryl DRESSES_ 2ND    FLOOR ;

  • Allan White
  • Beth Hatch
  • Betty Bell
  • Bill Blass
  • Bruce Culbertson
  • Bruce S. Anderson
  • Carman Hanson Venise
  • Catherine A. Ba
  • Cheryl Lynn Gerhold
  • Colleen T. Walsh
  • Connie Kerkman
  • Constance Marie Walsh
  • Darlene Mollenhauer
  • Dennis Ringgenberg
  • Donald Simmonds
  • Donna Usher
  • Doyce Bailey
  • Ellen Gavin
  • Ellen Petersmith
  • Elsie Callahan
  • F J. Schuelder
  • Frank Zeman
  • Gary Andrews
  • George Smith
  • Gerald A. Walsh
  • Henry A. Kissinger
  • Herman Bollhoefer
  • Jean Bollhoefer
  • Jean L. Bollhoefer
  • Jeff Tooke
  • Joe Verbick
  • John Farmer
  • John Fisher
  • John G. Topercer
  • John Gerhold
  • John Kemp
  • John Kurten
  • John Ruskin
  • John Wesley
  • Joseph Gavin
  • Judy Z. Buhman
  • Karen L. Walsh
  • Kathleen Marie Novak
  • Kenneth Butler
  • Linda A. Willett
  • Lloyd Lefebure
  • Lorri Jones
  • Lyle Hanson
  • Lynette Henninger
  • Marvin Reece
  • Marvin Topeka
  • Michael A. Walsh
  • Mike Rhinehart
  • Mrs Henry W. Gerhold
  • Mrs Woodrow W White
  • N. H Stookey
  • Nadine Fillmore
  • Nancy Maginnes Kissinger
  • Patricia Ann Waiting
  • Randolph Mueller
  • Rex A Smith
  • Robert C. Hanson
  • Roger Hanson
  • Ronald E. Youtzy
  • Ronda Lee Frogley
  • Roy Weirich
  • Sandy Rossmiller
  • Tom Tierney
  • Vera Craft
  • Wilmer Robinson

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Publication: Cedar Rapids Gazette

Location: Cedar Rapids, Iowa

Issue Date: June 17, 1974

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