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Cedar Rapids Gazette (Newspaper) - June 6, 1974, Cedar Rapids, Iowa The Investor's Guide The Cedar Rapids Gazette: Thurs.. June 6, 1S74 5 liy Sam Shulsky lu Ilii- previous i-ulumn i rrpriKluml two quvstiuns by painted out that 1) Ihi-y weren't about to trade more just because some coin- missions had been reduced and 2) they wauled commissions restructured lo cover only the brokerage services they I think both points arc sig- nificant and are pertinent tn any program which would help Wall Street break out of what I consider to be a "Cati'h-22" sit- uation: that is Wall Street has been most profitable chiefly when borne along (in a tide of almost unchecked public enthusiasm when rushiiiK aloni; to inevitable and recurring stock market collapses. The brokerage, business is not (he (inly business which of- ten attempts to come to grips with basic problems via sur- face, cosmetic treatment: in this case, lower commissions on small-sum deals. Commissions, of course, have always been the lifeblood of the brokerage business Ami I am sure they will provide a good living for Wall Street again I don't think one has to be a professor of mob psychology to predict that we shall again have bull markets bullish in dollar price, in p-e ratios, in public trading volume. And that sve shall have market collapses, public disillusionment and attrition in the number of firms which can no longer suffer red ink. I can offer no 100 percent- sure panaceas. But it does seem that a business which sits at the center of Hie financial world could he based mi sterner stuff than the unin- formed speculator buying shares of a stock one day because he hopes to be able to sell it out four days later at Liquidity is certainly important, and I'm all for it. But not to the extent of inviting collapse of the entire structure for (he sake of liquidity. Trading is also desirable. And I'm all for it for those who can afford it, know what they're doing, and can take the Big George! Virgil Partch .BEWARE OF THE VICIOUS ONE DOLLAR Will BUY! 'Aquarium ood with the purchase ol a 20 Gal. "hi" or our regular low price TefraMin Staple Food Activated Charcoal Dog Tieiout Stake VELVET SWORDTAIL BLUE GOURAMI D MARIGOLD WAG PLATY LONGFIN SLACK TETRA GOLD SPOTTED DANIO 2 FOR SCISSORTAIL RASBORA SILVER DOLLAR ..EACH BLACK MOLLY ...5 FOR BUNCHPLANT FOR ARC PUPRIES! With Our Famous Guarantee! Elk Hound Pf. T K ROOM ING A T REASON AH I f IIA rfS! LINDALE PLAZA 393-8014 inevitable losses. Hut, again. I don't hanker after it to (he point where I'm willing to bring down the whole strurlnre for the sake of higher volume. I think increased stability and prosperity for (he brokerage business must come from: 1 Higher, not lower, com- missions fur most long term investing which is what should chiefly concern public investors. There is no reason an investor should pay (o acquire worth of a mu- tual fund bill only for worth of corporation slock. 2 An unbundling of brokerage charges. Why should the investor who orders stock at (he market, pays for it and takes it home pay the same charges as (he investor who sets all sorts of buying and selling price limit conditions on his purchase? 3 Imposition of fees for custodial care and bookkeep- ing, for receiving dividends and interest and then mailing them out to the investor. 4 Charges for research. The customer who asks for periodic reviews of his port- folio, but who may not make two Irades a year, gets this research at the expense of the customer who neither requests nor wants such service. 5 Income from a far wider spectrum of investments than is now offered by Wall Street In recent months we have seen signs of this broadening oul, and 1 Ibmk it is to be en- couraged as a step toward diminishing dependence on daily trading. I welcome the advent of brokers' bond funds corporate and tax exempt; of short-term money vehicles (o lake advantage of generous or i changing interest rates; of real estate investments, even of oil royally and rattle ventures assuming, of course, lhal cau- tion is used in limiting the marketing of these higher risk items to (hose who can assume that risk. 6 Income from portfolio management. I've never un- derstood why (his management function should not prove a means of income for the broker who certainly knows his cus- tomer far belter than any ser- vice which buys his name from a mailing list. If (his requires changes in legislation and SKC regulation, then il seems to me the Street ought to get cracking. I hold no diploma as a brokerage expert. But I do have incontrovertible evidence that hundreds of letters reach this desk every month which wind up: "And don't tell me to buy stocks. I've had il with the stock market." And that's evidence enough to my way of thinking that merely hoping that this (disillusionment) too shall pass is not a good enough policy for Wall Streel's sur- vival as a basic industry and it must survive. Mr. Shulskv welcomes written Ques- tions, but he will be able to orovide answers only ttirouoh Itie column. For information on mutual funds, please uelope. Address vour requests to Som Shulskv. care of The Gazette. For Better Health Sadness, Fear, Love Affecf How We By Or S.L. Aadelman A lol of sonj'S have been written about emotions, but ft-w of us ever sil down and try to how our emotions us An agitated, strong feeling in response to a person or situa- tion, with in mind and body, is an emotion. It's impossible to describe scien- tifically the various feelings that accompany love, hate, sadness, fear, happiness, surprise, pain, shock, amazement ami so on simply because people express such a variety of emotions. We convey emotions to others by outward ap- pearances, such as tone and quality of the voice, gestures, postures, facial expressions and changes in the body such as flushing or trembling. Changes Bodily changes will be similar in degree during an emotional experience of moderate to great intensity. During great emotion, the heart beats strongly and the pulse rale increases. Everyday slang expressions like "my blood is "butterflies in the stomach" and "hopping mad" all denote these changes. Moderately intense emotion may be good for handling some situations, but it is deterimcn- lal in others. Thai's because a person's concentration is usually poor during an emo- SMUMOFFS acres of everything for the homa Third Ave. at First St. SE In Downtown Cedar Rapids Small Appliances, Main Floor Appliance Gifts New Brides will appreciate from famous Hamilton Beach Shop Smulekoff's for wonderful and wanted gifts. We gift wrap Free! 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OO tional experience Behavior that requires concentration and reasoning doesn't fare well during periods of great emo- tion. Kven pleasant emotion can affect reasoning. The young man who runs his car off the road after dale is a victim of his own pleasant emotions. Blunders While moderate emotions may motivate us and give us energy, intense emotion thai is continuous and repetitive can be harmful. During intense emotion, the high functions of the brain arc less efficient. We are likely to act hastily, making blunders and commit- ting offenses we later regret Since few of us are able to en- dure constant emotional upheaval in others, the overemotional person is likely In lose friends. One of the most serious con- sequences of being overenin tional is the organic damage lhal can result. Strain on the heart, lungs, stomach and other organs can eventually lead to peptic ulcers, high Dr. 5. L Andelman blood pressure, colitis, pul- monary disorders and skin irritations to name just a few. ON THIS DATE in 1X71. Al- sace was amii-xt'i! to after the Krench were defeated in the !Yi, M.ir MICROWAVEOVEN made only by SAVE 50-75% OF THE ELECTRICITY YOU USE IN COOKING! ALL THE HEAT GOES INTO THE FOOD IS WASTEDI The Amana Radarange Microwave Oven is the most efficient energy-saving way to cook! You can make big savings In the electricity you 56V. SAVINGS 4 Ib. Beef Roast SAVINGS 4 (6 oz.) Baked Potatoes SAVINGS Layer Yel- low Cake SAVINGS Frozen Broccoli (10 oz. boil in pkg.) 'Comparison of microwave oven and electric range made by Sac- imenlo utility District. From the Amana Test Kitchen: SAVINGS Ib. Baked SAVINGS'-A cup ot Instant Whole Chicken Coffee SAVINGS
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