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Cedar Rapids Gazette (Newspaper) - January 4, 1974, Cedar Rapids, Iowa The Cedar Rapids Gazette: Fri., Jan. 4. 1974 It's Wolfman Jack Versus Cousin Brucie for Ratings By John Rockwell NEW YORK (NYT) "Cou- sin Brucie's Days Are Num- and the plugs, and tombstone paperweights turned up all over town. It was part of an advertising campaign last summer by rock radio station WNBC to launch Wolfman Jack as its new nighttime disk joc- key, and the barrage was aimed directly at WABC's Cousin Bru- cie Morrow, who has dominated the nighttime ratings in the New York area over the last decade. The battle has now been joined by these two disk jockeys, both Brooklyn-born, both in their mid-3us. The results are still far from clear, but their ratings may determine whether personality disk joc- keys of the sort that flourished in the 1950s can make a belated _ comeback. Ratings Everything The stakes are high because ratings are everything in the radio business. WABC, the top- rated New York station, charges up to for a 60- second commercial during Cousin Brucie's show. The same lime on a poorly-rated station can go for as low as or Wolfman Jack Trophy Lounge presents Every Sat. "KAYNE" 519 H Street S.W. 1 1 LOUNGE 1 075.6th AVE. i 15' BEER 8-9 P.M. Disk jockeys are, in turn, well rewarded for success: The small circle of so-called "super- jocks" in New York can earn somewhere over an- nually, and that doesn't count the many extras and side deals that can mid do enhance their incomes still more. The two contenders in the cur- rent battle have conveniently opposite images. Cousin Brucie "I tried being Bruce Morrow, FIREPLACE LOUNGE presents The "Country Music Masters" OPEN 9-2 Don Tischer FIREPLACE LOUNGE HIAWATHA 1-80 and Amana Interchange Phone 663-1223 NIGHTLY at THROUGH JAN. 12 STAN GUNN SHOW BRING YOUR FRIENDS- ENJOY YOUR FAVORITE FOOD AND BEVERAGE RUSS BOB SANDER5FELD ROLLER RINK 320 35th St. FOLLOW THE CROWD! FRIDAY and SATURDAY (2 SESSIONS) SUNDAY ADULT NIGHT (16 OVER) WEDNESDAY FAMILY BUCK NIGHT Sat. Afternoon 2-4 Sunday Afternoon 2-4, 4-6 Tuesday night report card pass night or student discount night. 4-6 6-8. Everybody welcomel 504 includes SKATE RENTAL. PHONE 377-3767 or 365-4075 or at least Cousin Bruce, but I'm a ISrucie, what can I tell is clean; the Wolfman (who was born Robert Smith but says his legal name is now Wolfman Jack) is dirty. Cousin Brucie holds his betwecn-songs patter to a staccato minimum; the Wolfman rambles and jives with a manic craziness, his face contorted, his eyes bulging and his hands waving wildly. Cousin Brucie calls upon his listeners to "kiss a the Wolfman screams at his to "get naked." Reflect Differences Even their studios reflect the differences. Cousin Brucie's WABC space is neat and proper, at least relatively speaking. Logs and playlists are computer are neatly arrayed in racks for easy refer- ence. The Wolfman has his racks of cassettes, too, but they look more chaotically arranged. The place is overflowing with affectionately collected junk. Sat., Jan. 5 "KENT'S KOUNTRYKOMBO" PRAIRIE MOON BALLROOM Prairieburg, Iowa Dress Up Rules! Pant-Suils Admitted! Res. 437-2271 In short, Cousin Brucie, with his upbeat buoyancy anil clean- cut appearance, is all Dick Clark 1950s; the Wolfman, bouncing about, yowling and banging cassettes together in time to the music, is frantic late 60s Southern California. Both men generally play down anv personal rivalry. And despite WNBC's initial advertising campaign, the two disk jockeys' respective stations are now trying to downplay the rivalry, as well Competition But the competition for audi- ence and ad billings does exist between WABC and WNBC or, as the ABC people prefer to describe it, given their domi- nance of the ratings, between WABC and everybody else. WABC owes its success, in part, to the effectiveness that disk jockeys such as Cousin Brucie have in reaching their audience. But tliev station owes more to SATURDAY SHOWLOUNGi 113 "A" Ave. NW PANCAKE HOUSE FAMILY CONTINUOUS ENTERTAINMENT Also serving Steaks, Chops, Chicken and Prime Rib- Open all night Fri. and Sat. WATERFRONT iNN LOUNGE Presenting Guitarist Silky Satin" First Appearance "Don Rohnger" "Mr. Mystic" himself SKIP DYER Wed., Fri., Sat. Direct from the T-Bone, Wi- chita, Kan. Hypnotist, Mys- tic and Comedian. "He does things to amaze the most severe skeptic." Matinee Daily Op on Daily of 3iOO and Scf. p.m. Located in the UNiQUi MOTEL 100FAVE.NW West End of F Ave. Bridge Only 2 Minutes from Downtown 852 A Avenue While Dining At The Park Your Car Two Hours in Sl.ort Term Parking FREE. Directly across from main entrance. We'll gladly validate your parking ticket. 4S Noon Buffet p.m. Mon.-Fn. Dinner 5-9 p.m. Tues.-Thurs.; p.m. Fri. Sat Municipal Airport Kick Sklar, its director Of sta-: lion operations, whom Pat Whit-: ley. his counterpart at calls "one of the smartest grain directors in America." Sklar's secret is the very tightness of his format, and his ability to pick a playlist that ap- peals to a wide audience without repelling too many minority tastes. Payola Scandals In the 1950s, disk jockeys ruled the radio roost. But after the payola scandals tarnished their image in 1959, the business of selecting the records to be played on the air was taken; away from the disk jockeys and! turned over to program direc-j tors such as Sk. The resul-j tant dominance of tightly con- trolled formats often reduced; some disk jockeys to the status of puppets who offered snappy DRAPORT INN on Old Hwy. 218, iMjkiSou'liiof Kit kwood College Dance music and entertainment Sat., Jan. 5 Bar-B-Q Ribs Fri. Sot. PHONE 848-4145 MOTOR DINE OUT THIS WEEKEND OFFER TWO (2) WAYS TO DINE IN THE SIRLOIN 'N' BREW Featuring Steaks, Lobster, Prime Ribs, Crab Legs, etc. INCLUDES: Bountiful Salad Bar and all the Draught Beer, Sandria (Wine) or Birch beer (Root beer) you can drink with your meal. IN THE Offering Family Style Dining: Shrimp, Ham, Fish and Chicken served at your table. Adults Children under 3 FREE. We Feature: Bar-B-Qued Ribs: DOUBLE-BUBBLE HOUR 4-6i30 Monday thru Friday Phono 393-9727 COCKTAILS AVAILABLE AT YOUR TABLE or in the LOUNGE 4407 1st Avenue S.E. (next to weather forecasts between com- mercials. More recently there has been a relaxation of such rigidity, and Cousin Brucie and his col- leagues at WABC enjoy more latitude for personalized re- marks. Whitley's idea is io retain a programmed format, but to loo- sen it sufficiently to allow disk jockeys a chance to spread their wings. Don Imus, the station's morning personality, was the first major acquisition, and the Wolfman is the latest in the chain. In acquiring the Wolf- man, Whitley has -obtained a performer who has long since transcended the kind of narrow- ly local notoriety that makes disk jockeys the lowest rung on the celebrity ladder. Commutes Weekly Cousin Brucie boasts that WABC can be heard in 40 states. But the Wolfman commutes weekly back mid forth Io Ixis Angeles ?or NBC-TV's weekly "Midnight Special" rock pro- gram, tapes syndicated radm shows for some stations in Hie United States and 420 sta- tions in the armed forces net- work, makes his own long play records, socializes with the rock elite lias appeared in the movie "American Graffiti" and has further Thespian ambitions. It is to early to lell what kind of dent the Wolfman has put in Cousin Brucie's standing. 2.29 Pabst Blue Ribbon Old Milwaukee FREE POPCORN The Emergency Room 4650 1st Ave. NE SAT., JAN. 5 SAT., JAN. 12 Dreu-up Rules Apply Phona 945-3592 HSGHWAY GARDENS STANWOOD, IOWA Featuring the "OLD GOLD" COMBO Friday and Saturday Aleef your friends for Fun, Drinks and Dancing Open 1 p.m. 'til 2 a.m. 1724 16th Ave. SW Playing Fri. Sat.-DICK MILLER Dium 957 Rockford Road S.W. (Across from Veterans Stadium) Phone 364-0976 RESTAURANT A Little Bit of Old Mexico In Downtown Cedar Rapids featuring A FULL MEXICAN AMERICAN MENU Mexican Beer Cocktails OPEN SEVEN DAYS A WEEK family owned and operated PAPA JUANS 409 2nd Ave. SE 364-9993 ROLLER SKATE Sat. Eilorning 10-12 Beginners Sat. Sun. Afternoon 1 -4 Sun. Night 6-9 Family Discount Man. Tues. 6-8, 8-10 Man. Ladies Free Tues. Men Free Wed. 6-8, 8-10 Happy Club Highway 2] 8 south 363-6500 Book Your Party Now! COMBINATION YOU'VE BEEN WAITING SUGAR 'w IN COLOR LN RATED XXX MARION ADULT 752 10th St. Phone 377-1482
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