Cedar Rapids Gazette, January 4, 1974, Page 8

Cedar Rapids Gazette

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Publication name: Cedar Rapids Gazette

Location: Cedar Rapids, Iowa

Pages available: 2,922,550

Years available: 1932 - 2016

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Cedar Rapids Gazette (Newspaper) - January 4, 1974, Cedar Rapids, Iowa Ifs Wolfman Jack Versus Cousin Brucie for Ratings By John Rockwell NEW YORK (NYT) - “Cousin Brucie’s Days Are Numbered”, and the plugs, and tombstone paperweights turned up all over town. It was part of an advertising campaign last summer by rock radio station WNBC to launch Wolfman Jack as its new nighttime disk jockey, and the barrage was aimed directly at WABC’s Cousin Brucie Morrow, who has dominated the nighttime ratings in the New York area over the last decade. The battle has now been joined by these two disk jockeys, both Brooklyn-born, both in their mid-3l)s. The results are still far from clear, but their ratings may determine whether personality disk jockeys of the sort that flourished in the 1950s can make a belated _ comeback.    .    ,    ,    , Disk jockeys are, in turn, well that can mid do enhance their Ratings Everything rewarded for success:    The    incomes    still more. I he stakes are high becauseismall circle of so-called “super- The two contenders in the cur- ratings are everything in the jocks” in New York can earn rent battle have conveniently radio business. WABC, the top- ;’    tinftnnn rated New York station    $100,000    an-    opposite    images. rate a New \orK station.^. and that doesn’t count Wolfman Jack charges up to $268 for a 60-second commercial during Cousin Brucie’s show. The same time on a poorly-rated station can go for as low as, $15 or $20. Trophy Lounge presents Every Sat. "KAYNE” 519 H Street S.W. RJ’S LOUNGE 1075-6th AVE. MARION the many extras and side deals, (“I tried being Cousin Brucie Truce Morrow, • Sat., Jan. 5 • “KENT’S K0UNTRY K0MB0’’ PRAIRIE MOON BALLROOM Prairieburg, Iowa Dress Up Rules! Pant-Suits Admitted! Res. 437-2271 or at least Cousin Bruce, but I’m a Brucie, what can I tell you'.”’) is clean; tile Wolfman (who was born Robert Smith but says his legal name is now Wolfman Jack) is dirty. Cousin Brucie holds his between-songs patter to a staccato minimum the Wolfman rambles and jives with a manic craziness, his fact contorted, his eyes bulging anc his hands waving wildly. Cousin Brucie calls upon his listeners to “kiss a cop,’’; the Wolfman screams at his to “get naked.’’ Reflect Differences Even their studios reflect the differences. C o u s i n Brucie’s WABC space is neat and proper, at least relatively speaking. Logs and playlists are computer printouts; cassettes are neatly arrayed in racks for easy reference. The Wolfman has his racks of cassettes, too. but they look more chaotically arranged. The place is overflowing with affectionately collected junk. TONIGHT & SATURDAY |lf's Party Time W/f/i | J.R.J. FARAH’S ISHOW LOUNGE! 1T3 “A" Ave. MW In short, Cousin Brucie, with his upbeat buoyancy and cleancut appearance, is all Dick Clark 1950s; the Wolfman, bouncing about, yowling and banging cassettes together in time to the music, is frantic late 60s Southern California. Both men generally play down anv personal rivalry. And despite WNBC’s initial advertising campaign, the two disk jockeys’ respective stations are now trying to downplay the rivalry, as well. Competition But the competition for audience and ad billings does exist between WABC and WNBC — or, as the ABC people prefer to describe it, given their dominance of the ratings, between WABC and everybody else. WABC owes its success,, iii part, to the effectiveness that disk jockeys such as Cousin Brucie have in reaching their audience. But they station owes more to Rick Skier, its director of station operations, whom Bat Whitley, his counterpart at WNBC, calls “one of the smartest program directors in America.” Sklar’s secret is the very tightness of his format, and his ability to pick a playlist that appeals to a wide audience without repelling too many minority tastes. Payola Scandals In the 1950s, disk jockeys ruled the radio roost. But after flu' payola scandals tarnished their image in 1959, the business! of (selecting the records to be played on the air was taken away from the disk jockeys and turned over to program directors such as Sk The resultant dominance of tightly controlled formats often reduced some disk jockeys to the status of puppets who offered snappy weather forecasts between com mercials. More recently there has been a relaxation of such rigidity, and Cousin Brucie and his colleagues at WABC enjoy more latitude for personalized remarks. Whitley’s idea is to retain a programmed format, but to loosen it sufficiently to allow disk jockeys a chance to spread their wings. Don Imus, the station s morning personality, was the finst major acquisition, and the Wolfman is the latest in the chain. In acquiring the Wolfman, Whitley has obtained a performer who has long since transcended the kind of narrowly local notoriety that makes disk jockeys the lowest rung on the celebrity ladder. Commutes Weekly Cousin Brucie boasts that WABC can be heard in 40 .states. But the Wollnian commutes weekly back and forth to I ais Angeles for NIU’TVV, weekly “Midnight Special” rock Pegram, tapes syndicated radio shows for some 1,453 stations in the United States and 420 stations in the armed forces network, makes Ins own long play records, socializes with the n>< k elite, has appeared in the movie “American Graffiti and has further Thespian ambitions. It is to early to tell what kind of dent the Wolfman has put in Cousin Brucie’s .standing. Pabst Slut Ribbon ... ti 2.29 Old Milwaukee J J® FREE POPCORN The Emergency Room 4650 I et Ave. NI DRAPORT INN on Old Hwy. 218 2 Miles Soutii of Kirkwood College Dance music and entertainment Sat., Jan. 5 THE CLAN Bar-B-Q Ribs Fri. & Sat.  PHONE 848-4145 FIREPLACE LOUNGE presents The “Country Music Masters" FUN GAMES Mondays at 7:30 1-80 and Amana Interchange OPEN 9-2 Don Geater, Bob Tischer FIREPLACE LOUNGE HIAWATHA Phone 668-1 223 ★ THIS WEEKEND ★ THE BANK presents “CHARIOT” |The Meeting Place1 Hplrf flvPrH    CONTINUOUS liClU uvula!    ENTERTAINMENT NIGHTLY at 8:00 THROUGH JAN. 12 STAN GUNN SHOW BRING YOUR FRIENDS— ENJOY YOUR FAVORITE FOOD AND BEVERAGE ti Silky Satin” First Appearance RUSS A BOB SANDERSFELD FREE 5:30 Matinee Daily I I IL MARION ROLLER RINK 320 35th St. FOLLOW THE CROWD! '•8 FRIDAY and SATURDAY 7:30-11:45 (2 SESSIONS) SUNDAY ADULT NIGHT (16 * OVER) 7:30-10:00 WEDNESDAY FAMILY BUCK NIGHT (7-9:45) Sat. Afternoon 2-4 Sunday Afternoon 2-4, 4-6 Tuesday night report card pass night or student discount night. 4-6 A 6-8. Everybody welcome! 50< includes SKATE RENTAL._ PHONE 377-3767 or 365-4075 Open Daily at 3i30 and Sat. St OO p.m. Located in the Only 2 Minutes from Downtown “Don Rolinger” “Mr. Mystic" himself Direct from the T-Bone, Wichita, Kan. Hypnotist, Mystic and Comedian. “He does things to amaze the most severe skeptic.” UNIQUE MOTEL 852 A Avenue Nf-365-9061 PANCAKE HOUSE & FAMILY RESTAURANT Aiso serving Steaks, Chops, Chicken and Prime Rib Open all night Fri. and Sat. mmiigs, ©bot*® SSZ&SQ&OB® MK ROOSEVELT Motor hotel BEDDES f C0"VEN1tMT PARKING IN OUR DINE OUT THIS WEEKEND SIJJLOIN'N' Bnew OFFER TWO (2) WAYS IODINE IN THE SIRLOIN ’N’ BREW Featuring Steaks, Lobster, Prime Ribs, Crab Legs, etc. INCLUDES: Bountiful Salad Bar and all the Draught Beer, Sandria (Wine) or Birch beer (Root beer) you can drink with your meal. IN THE Offering Family Style Dining: Shrimp, Ham, Fish and Chicken served at your table. Adults $3.50, Children $1.75, under 3 FREE. We Feature: Bar-B-Qued Ribs DOUBLE-BUBBLE HOUR 4-6:30 Monday thru Friday Phono 393-9727 COCKTAILS AVAILABLE AT YOUR TABLE or in the LOUNGE 4407 1st Avenue S.E. (next to Target) SAT., JAN. 5 “Hardtimes” SAT., JAN. 12 “CREATION” Dress-up Rules Apply Phone 945-3592 HIGHWAY GARDENS STANWOOD, IOWA Pick the Playing Fri. & Sat. - PICK MILLER 957 Rockford Road S.W. (Across from Veterans Stadium) Phone 364-0976 Featuring the “OLD GOLD” COMBO Friday and Saturday Meet your friends for Fun, Drinks and Dancing Open 2 p.m. ’til 2 a.m. 1724 16th Ave. SW LAMP OPEN SUNDAY NOON TO 19 P.M. mmi motor BOTEL Convenient parking RESTA UR ANT A Little Bit of Old Mexico In Downtown Cedar Rapids featuring A FULL MEXICAN & AMERICAN MENU Mexican Beer & Cocktails OPEN SEVEN DAYS A WEEK family owned and operated PAPA JUANS 409 2nd Ave. SE    364-9993 ROLLER SKATE At D in our ramp DOWNTOWN Fri. & Sat. Nights 7-9:30, 9-12 Sat. Morning 10-12 Beginners Sat. & Sun. Afternoon 1-4 Sun. Night 6-9 Family Discount Mon. & Tues. 6-8, 8-10 Mon. Ladies Free Tues. Men Free Wed. 6-8, 8-10 Happy Club 75c includes skates. SKATE tjounbuj Highway 21 8 south    CJT!    J    353.5500 Book Your Party Now! THIS IS THE COMBINATION YOU’VE BEEN WAITING FOR!!! ;

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