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Cedar Rapids Gazette: Tuesday, January 1, 1974 - Page 9

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   Cedar Rapids Gazette (Newspaper) - January 1, 1974, Cedar Rapids, Iowa                                Tiie Cedar Rapids Cazolie: Tues., Jan. I, 1974 9A Fat Farms Keep Rich In Shap Ilv Uu Hrrrovirl K S C 0 N I) 11) 0 Calif. Maurice Slans paused in his walk, gasped sllehtly for breath. and squinted Into the early af- ternoon sun. "It's a Rrcal oxpc- j rlencB In drop cverythine and t take he said. I Stans, a former secretary o( commerce, had been spending tho bctler part of the afternoon hiking up a deserted country road In this southeastern portion of the slate. The hiking is part of the strict regimen of physical exercise enforced by the Golden Door, one of the country's belter known "fat farms." For the past week Slans and his wife Kathleen had been in attendanco al (he Golden Door, though not with the Intention of losing weight. Simply to slay In shape. "I don't need to lose he said Insistently sev- eral times. "I have already lost three pounds without straining." LIHIe Tired Now, Stans was a little tired, tho car which had been pro- mised to cornc and fetch him was nowhere in sight, and the aflernoon dust was beginning to setlle. Across the road, a black Labrador retriever of unknown, potential looked like it was con- sidering mounting an attack. Stans rubbed his chin reflec- tively. "And I still have to shave before I take my 2 p.m. he sighed. Among connoisseurs of "fat there arc only Ihree in North America worth wasting breath on: Neiman-Marcus' Greenhouse In Dallas; Elizabeth Arden's Maine Chance in Scotts- dale, Ariz.; and the Golden Door of Escondido, Calif. The Golden Door is the smallest of the three and the only one ad- mitting men. Devotees, which Includes Stans, say it is also the best of the three. 20 Customers The fat farm is a glossy es tablishment nestling against 12 acres of softly-rounded hills north and east of San Diego The spa admits only 20 custom ers at a ame, and since 1959 when it opened its single brass door, it has been performing a thriving business excising Ian and restoring shape to the fig- ures of the prominent, the pow- erful and the beautiful. Owner-manager Deborah Sze- kely Mazzanli, a bouncy, gray- haired lady, describes it this way. "We are the ones that get the governors' wives and the senators' wives and the cabinet secretaries' wives, it doesn't mailer what the administra- she says matler-of-factly. Basic beauty training consists of an intensive round of gym- nastics, swims, hikes, volleyball games, facials, herbals (guests are wrapped in sheets cooked in eucalyptus leaves to release ten- sion) and massages. The day starts at a.m., I when they are awakened by the I yodeling of the Swiss-born dircc- I tor, Ellen Roy, to go on an ear- ly-morning hike. From then on, i' c u s t o m c r s are pummeled i pounded, steamed, stinted, and worked over by the spa's employes. Most guests, who nor- mally come for a week's stay are also kept to a stiff 850- calorie-a-day diet. Uppity? Critics say the Golden Door is the most uppity of the spas Mrs. Mazzanti insists it mcrelj enforces the most vigorous physical regimen. "Maine Chance is mainly old she says curtly. "And the Texas ladies don't go to Ihe Green house. They come here, because they want lo work." Now, Ihe, Golden Door is at tempting something unusual. It has Inaugurated couplci week. Most of the year is in tended exclusively [or women Then, for eight weeks even year, It (urns around and be comes Ihe country's only all male spa, a venture which ha proved, lo Iho surprise of most to be successful financially. Still, the 1970s arc upon us and most of the customers ar solid and respectable. In 111 opinion of Mrs. Mazzanli, it wa time lo venture into the world o co-cducatlonal beauty Iralninj Eleven married couples, Inclm i Ing Ihe Slans' and million nires" according to one Inaugurated the session. Psychiatric Clinics Then the Mcnninger Koundi lion, one of Iho country's leai ing psyi'hlnlrlc clinics, was it vlled to offer their rcgl'lnr PIT gram of seminars in humn psychology. For the past yearn, Mennlnger has been glv Ing ncmlnnin In Hiich nubjccls n child development, rellrcmei mid alcoholism lo lilgli-lcv business executives, SMULEKOFFS tcm of tvtrythimj (or the Third Avenue al First Street SE In Downtown Cedar Rapid) On Sale In Smulekoff s Store Open Wednesday 9 a.m. to 9 p.m. and Thursday 9 a.m. to 9 p.m. NOW! Biggest Savings on What's Left from RECORD MAKING CARPETING SEASON! HURRY! Sculptured H'1-Lo'i Armstrong, ASdoti, BigeSow, Karastan, For Wall to Wall Carpeting or For Rugs! 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