Cedar Rapids Gazette, January 1, 1974, Page 9

Cedar Rapids Gazette

January 01, 1974

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Issue date: Tuesday, January 1, 1974

Pages available: 75

Previous edition: Monday, December 31, 1973

Next edition: Wednesday, January 2, 1974

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Publication name: Cedar Rapids Gazette

Location: Cedar Rapids, Iowa

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Cedar Rapids Gazette (Newspaper) - January 1, 1974, Cedar Rapids, Iowa T he ( edar Rapids Gazette: I ups., Jan. I, 1971    9/V Fat Farms Keep Rich In Shape Bv M/a ii4*rro\It I ESCONDIDO, Calif. — Maurice Stuns paused in his walk, gasped slightly for breath, and squinted into the early afternoon sun. “It’s a great experience to drop everything and take Inventory,” he said. Stans, a former secretary of commerce, had been spending the better part of the afternoon hiking up a deserted country' road in this southeastern portion of the state. The hiking is part of the Strict regimen of physical exercise enforced by the Golden Door, one of the country’s better known “fat farms.” For the past week Stans and his wife Kathleen had been in attendance at the Golden Door, though not with the intention of losing weight. Simply to stay in shape. “I don’t need to lose weight,” he said insistently several times. “I have already lost thn*r pounds without straining.” l ittle Tired Now, Stans was a little tired, the car which had been promised to come and fetch him was nowhere in sight, and the afternoon dust was beginning to settle. Across the road, a black Labrador retriever of unknown, potential looked like it was considering mounting an attack. Stans rubbed his chin reflectively. “And I still have to shave before I take my 2 p m. facial,” he sighed. Among connoisseurs of “fat farms,” there are only three in North America worth wasting breath on: Neiman-Marcus’ Greenhouse in Dallas; Elizabeth Arden’s Maine Chance in Scottsdale, Ariz,; and the Golden Door of Escondido, Calif. The Golden Door is the smallest of the three and tne only one admitting men. Devotees, which includes Stans, say it is also the best of the three. 20 Customers The fat farm is a glossy establishment nestling against 12 acres of softly-rounded hills north and east of San Diego. The spa admits only 20 customers at a time, and since 1959, when it opened its single brass door, it has been performing a thriving business excising lard and restoring shape to the figures of the prominent, the powerful and the beautiful. Owner-manager Deborah Sze-| kely Mazzanti, a bouncy, grayhaired lady, describes it this way. “We are the ones that get the governors’ wives and the senators’ wives and the cabinet secretaries’ wives, it doesn’t matter what the administration,” she says matter-of-factly. Basic beauty training consists of an intensive round of gymnastics, swims, hikes, volleyball games, facials, herbals (guests are wrapped in sheets cooked in eucalyptus leaves to release tension) and massages. The day starts at 6:20 a rn., when they are awakened by the yodeling of the Swiss-born director, Ellen Roy, to go on an early-morning hike. From then on, customers are pummeled, pounded, steamed, stinted, and worked over bv the spa’s OO employes. Most guests, who normally come for a week’s stay, ore also kept to a stiff N50-calorie-a-day diet. Uppity? Critics say tile Golden Door is the most uppity of the spas. Mrs. Mazzanti insists it merely enforces the most vigorous physical regimen. “Maine Chance is mainly old ladies," she says curtly. “And the Texas ladies don’t go to the Greenhouse. They come here, because they want to work.” Now, the Golden Door Is attempting something unusual. It has Inaugurated couples week Most of tile year is intended exclusively for women. Then. for eight weeks every year, it turns around and becomes the country's only allmale spa, a venture which has proved, to the surprise of most, to lie successful financially. Still, the 1970s are upon us. and most of the customers are solid and rosp<slable. In the opinion of Mrs. Mazzanti, it was time to venture into the world of co educational beauty training. Eleven married couples, Including the Stans’ and “all millionaires” according to one guest inaugurated the session. Psychiatric Clinics Then the Menmnger Foundation, one of the country’s leading psychiatric clinics, was in vited to offer their regular program of seminars in human psychology. For (hi* past JO years, Mennlnger has boon giving seminars in such subjects as child development, retirement and alcoholism to high level business executives. SMU LE KOF FS 2'/l serai of tvaryihinq for Bit bom* Third Avenue at Fir st Sfr r*#»t SF In Downtown Odor Rapids On Sale In Smulekoff s Store Open Wednesday 9 a.m. to 9 p.m. and Thursday 9 a.m. to 9 p.m. Warehouse Carpet Sale! NOW! Biggest Savings on What’s Left from RECORD MAKING CARPETING SEASON! HURRY! OLLS! 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