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Gazette Weekly News Magazine (Newspaper) - October 24, 1979, Cedar Rapids, Iowa news VOLUME NUMBER 50 CEDAR IOWA OCTOBER 1979 7d theyre still building See page 4 Gozette photo bv Tom Fruehlina In light of the disasters Thunder Productions has experienced in scheduling two country west ern concerts at the large Five Seasons the promoters are now planning to stage future productions at the smaller Paramount Joe Scheuerman president of Thunder Pro said the Paramount is more suitable for their With Scheuerman at the Paramount are his Owen Stanley and Barbara Scull Goal Survival in risky music world By Tom Fruehling Gazette Marlon bureau One might ask why Eastern Iowas only locally run concert promotion firm is headquartered in a little cubbyhole of an office above the Chamber of Com merce in downtown And one may further wonder why Thunder Produc tions a downpour of its business card proclaims is even in business at After the threemember music promoting enter prise has experienced a rocky threemonth Of the two concerts staged by Thunder one was canceled on the day of the show and the other was anything but a roaring In the promot ers figure their first two efforts have left them in the Ill tell Ive learned a lot in three says the firms founder and president Joe Mainly Ive learned to distinquish between 63cent TV dinners and 89cent Anything over 89 cents is over my Adds partner Owen I think at one time we thought we were going to make millions at were just shooting for making a comfortable what Stanley and promotion team member Barbara Scull Davis are hoping for is mere survival in the highly risky world of entertain Myths of big money There are a lot of myths about all the glamour and big money in the music Scheuerman And I suppose when things are going perhaps suppose a lot of people might think were Here we after taking a bath on our first two booking 12 said its ex some of these myths arent so far But believe when things go its really He speaks from firsthand in his early has been mixed up in the music business for years but never before on a full time A native of Rock he says hes been playing drums from the age of five and has kicked around in rock and jazz groups since the late He says hes lived in the Cedar Rapids area for 13 years working in sales and sales management most recently as director of marketing for Network Data Processing and booking bands as sort of a He left Network Data a year ago and decided to devote full time to the booking I always wanted to give it a he But Barbara his fiancee really talked me into She Youre always talking about Why dont you quit talking about it and just do Barbara herself has no music Originally from the Anamosa shes worked in sold cosmetics and has done some For a the two working out of Scheuermans apartment on Bridgit Lane in Marion booked 27 coun try and rock bands throughout Eastern Common interest this Scheuerman and Stanley who until this year made up the oneman speech department at Coe College struck up a conversation in the parking lot of the apartment complex where both We found we shared an interest in country recalls a native of Idaho who was at Coe for three Id always enjoyed but the idea of being involved in the music business was a real From that parking lot Thunder Productions was When I played I went by the name of Joey said Thats where the name came With the three as officers and sole the promoting firm was incorporated in July and an office was established on llth Street in They still handle bookings for local talent all over Eastern In that part of the business is what has kept them barely afloat so But the real goal of the three impresarios is to estab lish a flourishing country western concert business in the eastern half of the their first two flops Its hard to imagine a worse debut than the one they suffered through back in They scheduled a concert in the new Five Seasons center with country music giants Johnny Paycheck of Take This Job and Shove It fame and Mickey On the afternoon of the after had been spent for lights and sound in the Scheuerman got a call from a woman who said she was a member of the Johnny Paycheck fan She said she called the Cedar Rapids motel where Paycheck was to have stayed and was told hed canceled his reserva I didnt know a thing about relates Here Im the guy whos supposed to be putting on a My headliner act doesnt show and nobody bothers to tell Scheuerman says efforts to reach Paychecks agent so the show was called Mickey Gilley was making a movie in Texas with John Travolta at the but he spent something like to lease a Lear Jet to get here for the Without the headline we didnt think we could go ahead with It wouldnt have been fair to the As a the folks at Thunder Productions saw nearly in expenses go down the We still havent found out what happened to Scheuerman says with no small amount of But I know Just recently we finished eating the foreign cheese and drinking the foreign beer we had to buy for Paycheck because it was in his All Scheuerman the Paycheck experi ence and the food was hard to Twitty concert the trio staged a second concert at the Five Seasons in September starring Conway Twitty and the Bellamy Although the show did go Scheuerman and his partners lost their collective shirt The concert hall was only a resulting in another loss of about Were still scratching our heads over that Davis points It was a tremendous and both are really topnotch But for some nobody showed We learned a lesson the hard to the tune of says And we lost some of our piein thesky thoughts about making But we decided to stick with According to The word got out that weve got Fifty percent of the people would have got out of the business after the first Most everybody else would have got out after the But were building a reputation in the music business as being willing to take a And were committed to putting on the best in country The group is now planning a series of four country concerts starting in Theyve contracted Billy Crash The Hank Williams and Bill Anderson for per formances in March and Each entertainer has signed on for a play ing one night in the next in Cedar Rapids Paramount Theatre and the next in A new concept Its a new says But the people in the country music business are excited about And were giving the public first rate entertainment for a small A fourconcert ticket for the series Ill tell Ive learned a lot in three said Scheuer Mainly Ive learned to dis tinguish between 63cent TV dinners and 89cent Any thing over 89 cents is over my will sell for If the idea is Scheuer man other series will be Weve learned were probably not going to make a lot of money on it the first even if we sell every seat in all three it will lay the groundwork for future Its still Were going to have over invested in it in three Thats a lot of Scheuerman Davis puts it another way I suppose a lot of people might think were Here we after taking a bath on our first two booking 12 its Adds We got into this business because were connoisseurs of country We want to provide people the best entertainment there is and hopefully make a But were not in it strictly for We like country Were going to MC our own shows and offer some local talent as opening Were not like some promoters who come in from out of take the money and off they We live here and plan to stay We still havent found out what hap pened to But we just fin ished the for eign cheese and beer we had to buy be cause of his
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