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Fayetteville Daily Democrat (Newspaper) - January 7, 1933, Fayetteville, Arkansas THE WKATHKK Partly cloudy and cooler Saturday night ami Sunday. Temperatures low 41, high 50; rainfall. '.15 inch. Jfapettetnlle eurocrat Tour tdrtrtlMaMt fa Democrat muka of Uo LEASED WIRE NEWS SERVICE OF THE ASSOCIATED PRESS VOLUME 38, NUMBER -II. Abuitwd I'Hlrlc Crui AbwrLtd Ott lltrald. 1. 1V FAYETTKVIU.E, ARKANSAS, SATt'UDAY KVKMXC. JAM'AKY 7. W) Associated Press BUYING HABITS OFCITYWOfflEN ARE ANALYZED Pearce C. Kelley Completes Survey; Newspaper First For Advertising MOST BUY IN CITY Women Have Definite Preferences Jn Advertising; Most Like Salesperson Aid What is the most effective ad- vertising appeal? In what per- cent and why do Kayetteville peo- ple shop out of town? Do they concentrate their buying at one- local store? Why 'ate customers lost? and other vital buying habits are analyzed in a consumer survey of Fayctteville women's practices just completed by three university business classes and analyzed by Pearco C. Kelley of the University of Arkansas School of Business Administration, ir (which personal' interviews over 250 local women, representa live-of the entire city, were se- cured. Newspaper Advertising Supreme Answers to threc questions pub- lished previously showed that 81 per cent of the women consult a local newspaper before shopping, with groceries, wearing a'pparel, household furnishings mid drugs Jar in the lead in the 32 commod- ities purchased. Only three, or 2.1 per cent, of the women interview- ed do not take a newspaper. Twelv.i, per cent of them purchased locally as a result of radio adver- tising, with groceries and drugs leading in the list of 17 products purchased, while 2.8 per cent of them did not have a radio. Eighty six per cent of thu women used the telephone as a buying aid. Majority Buy At Home Local buying ranked high in the habits of the women consulted despite the fact that out-of-town buying covered nearly one-fourth of the states of the Union ant reached from New York to Cali- fornia, with 11 states and 17 dif- ferent cities in the list. Onc hundred and 26 women of the 250 interviewed made no out- of-town .and severa commented favorably one the will- ingness of local merchants to sup- ply their needs. Of the 120 who made out-of-town buys, one-halt did so by personal shopping, with Fort Smith, Little .Rock and Tulsa ranking high in their preferences Clothing, -wearing apparel am: furniture were the biggest out-of- town purchases. Twenty nine pel cent of thn women sa'id they con- sult mail order catalogs befor< huying. Saturday Grocery Day There is a marked tendency to buy certain kinds of goods almos entirely at one store, groceries and drugs. Custonie mortality is highest in' grocery stores. More women buy gro ceries on Saturday than any othei day (about VO per cent on Sat although 24 per cent stat ed- they would prefer another daj if offered similar buying advan tages. Why Customers Arc Lost Twenty nine per cent of the wo men discontinued .purchasing a certain .stores in favor of others 3.3 different stores lh( had written off their list. Ti-an. fers made because of high prices, poor service, inefficien clerks, poor selection and low'qual ity. the. women, sa'id. Merc.riandjSe Displays Effective Fayetteville women .know what they like in advertising, ,too, for 79 of tho 250 consulted.showed a preference for the advertising of onp particular store, and rated other stores in definite preference. Next highest score was.44. for an- other .store, and a' grocery store with 22 votes. In all, 27 different stores' advertising was mentioned. Eighty-eight of the 250 women were inclined to dis- count price, reduction claims, and 70 of them discounted quality claims. One hundred and 70-of the 250 women said they desired.assistance boldest Place 10 Miles Above Earth's Equator Pasadena, Calif., Jan. 7. coldest place known about this ittle planet, says Dr. Beno Guten-j 'erg, gcophysicist, is just a-bout 10 i niles above the equator. At this point the temperature ia.s been measured at 150 degrees 'jeiow zero, Fahrenheit. He reported to a group of fel-, low scientists that at the same .itude above thK polar regions the emperalure i.s not so low. DENY BREAK BETWEEN TWO PARTY LEADERS Vice Pres.-Elect Garner De- nies Rumor Came Out Of Conference DISCUSSES TAXES Would Like To See Income Levy Bane Broadened And Merely Covering I'ossihli.- Anvlra Washington. .Ian. 7 Speaker Garner today tohl news- iiitpermen in vigorous terms, that ic had not broken with 1'residenl- Slect Roosevelt ovur the proposed :ax raising plans und would like -o sou the income levy base broad- ened to briiitf in revenue. "1 would be mighty Jfhul to see ,t reported and passed by the thp. vice-president-elect said, in discussing the plan agreed upon at New York. He added, however, that if "this ilan does not meet with the ap- proval of the committee and the House there are years bus been uncultivated." SENATE GETS CHALLENGE ON BEER MEASURE Opponents Say That 3.2 Intoxicating, Also Unconstitutional ALLOTMENT WORK More Kami items In Kami Bill Unlikely; Huremi Chief Kxplitlnx ilyril Status Washington, Jun. 7 The irohibitionists' challenge to con (titutionality of the 8.2 pen-en. ieer bill passed by the House was lectured with emphasis today by vitnesses before a Senate commit- .ee. Friends of the legislation vere to be heard later. Kdwanl H. and Andrew Wilson, as counsel for the nation- il conference of organizations sup inrtlng the Ifith Amendment, in listed the boer called for by the illl wns mtoxk-allng. Applause Now and Then Behind them sat scores of per- ml-h Willis "'ainpiiell "In counties those ap'plv-! hm ing for assistmice have not been tb the chilli-. Hi- operated upon tin: .will bring sand vL.-be.-i, anVlli'. l-'onnt Kavh: Ihe Meadow Valley Hub is of kitcnen Thn Klin Grove club members will assist her. Standing coiiiniitU-i-s were ap- Operi'.tinn IVrformed On Cauijhry sce' Mr.; I'l'c-i.k-nl. They follow: 'I'lirliaMien- nv.-c larinn. Jlr.-. Trowiiridjte, A p. MLL ROGERS J. K. i-hief of police at .ini'kson today tehtgi-aphed to Miss A. M. faugbey, an aunt here, through sheriff's office that Sam's was fraiture.l on both ,-iib-s and that he operated j t'tii1-- iiinrning with recovery 'iouiiifiil. at Jiu-k--on [nfirmary wli'-ie he v.-a> taker, immediately .'-Mrs.', r-'Howinr the aci-ide.it. j Beverly Hills, Calif, .Ian. G- fied aenirding to need. We want: i- f- Asbury sue had authorized You got in hand it to Iowa fo yon to emnlny a competent person pr m, V TW.., the best news today. Koine "bird to make these Uicd to bid in a farm on a forced) who are nol. in I fir i r.SI'I jU SI'. j sale.ut than the nuirtgage, and M. SUNDAY t'-'n" hanging under a iie Sundav nt ,1. Kl'OA will be by I 5- "yS "J. 1 nni; K-ady money to buy in the npw -we. Thou wpuldst make .his. to ho a'htning.'llghV.up- on the untried way that has still .to'' The prayer was Huge Tirohg Silent' The church voice from the pulpit but the doors.there filtered'now then. of humnnity.that pressed church, outside.: The quartet Love 'flilt Will Hot Let Mr. Penner pronounced the be'h- ediction: "Unto God's graciou., commit, you. The Lord. blesg. ybU and kcep.you.' .The His countenance iippn you and JtivB-: you peace, bMh; now and-foreyerV more. AVierii" The organ.Btarted to.play, hiirli- ing the end of tho service, at. a.m. Mrs; Coolidge 'arose diately and walked, with Yirnriitejj' hy the side of John; She emerged' from a side door.; The funeral cortege, moved slow-. ly out of Northampton a few'tnlnr''- utcs after noon in the direction'of Greenfield and the Vermont stata line. Vice-PrcBident Curtis and 'Cbisf Justice Hughes occupied seat's'in a pew to the right of Mrs. Coolidje and the president Behind Coolidge, Mrs. Franklin D. Roosevelt and her. sen, James, occupied a pew and nearby sat Secretary of State Stimaon-. and others high in the national government.. In the congregation; too, were representatives of for- eign governments; the French am- bassador and others. The entire coiinty committee ail project.; committee of MX men hav devoted three ibis WTO to studying thn projects submitte anil allcling the money. JJc.-idiv' .Mr. Mcllroy those on niunly committee are Mair stiri- and C.' K. Pien-c. Homer Jackson. C. '.s v- Pierce and F.mmett iiutliff are on is I'i project, commitk-c. Sue i K. C, Kuirilt. W. J. Hamilton'" 'and Capt. K. K. JIoop...r are workers and invostigai.-.r-i for She' I committee. They invcstigat" both I proects and appiicar.t.--. rather up time rolls and cmli-nvnr up ihe payrolls r-.-aciiing the men. I! i; ofril-l- Ir-IT'-'cr "'U'I- li.-iiic...( i ami di-bursiiig ageii'. for the i-mpli.v'i-.] "'jJACK AIOTHKIJ DKATH Jack Tcxarkuna, n f-r- nwr studi-nt i.f tin- rnivcrsity Arkansas, n-u-nllv bi.- nic.lhc'i by il.-ath. an-uiiling t-i word re hi-r-. Di.lj.jU -if Ka'i' nut given. Mr. ill illi- a. thi.' ft rni'-r ni'vt ni'-eiing that Illi' i-oini.'iiit" nn'iiib-i- ,.f ti-.i- i-.ui.lv of] Lunch Projects Prove Success At 3 Schools KI- with ill.- Harry (Jb-nn l-'inni-y, lief fund, and he and t'-.vo plications a.id'keeping" widow's honu; is about over. Uelurncd to Home of Ancestors Plymouth, Vt., Jan. 7 favorite son came home home to rest in eternal sleep with (CONTINUED ON PACE TUBEE) THE WEATHER Partly cloudy and cooler Satur- day night and Sunday. ArkT Weather Jan. Partly cloudy in iiorthr west, showers and cooler in east and south portions to-1 n'Kht; Suridar -.vliere s'-me senator from ir, Mv Cod KMnf his Mat! hi. .-uutsf'jr right away? He partly cloudy. the Louisiana--Mostly cloudy with ,lhir be was the one showers tonight and Sunday- cool- wanted in there. That's er in northwest and unln-ard-of in political life, vernier in southeast I l.i.til" I iin I.-bnd: i.s a "lame that should Yours, somewhat tc- ni-ht junday. little change in tempera- Kast Texas Mostly cloartv, i snowm m southeast portion, coo'l- V Su1day cloudy- pieccdcd by showers near east
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