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Lowell Sun (Newspaper) - September 28, 1938, Lowell, Massachusetts THE LOWELL SUN WEDNESDAY SEPTEMBER 28 1938 It Opens with ang THURSDAY at Standard Time of Course Shortly before 10 Thursday morning an aerial bomb will rise high above the Bon Marche and in a loud staccato BANG proclaim the opening of our DIAMOND JUBILEE In rapid succession fifty-nine other bombs will vie in tonal volume to accent the Importance of this great occasion As the sixtieth explosion occurs our doors will open hearty welcome to our biggest Birthday Party in three generations On the following four pages you'll find SIXTY glorious one chosen because of its outstanding value to represent a year in the colorful history of the Bon march of progress Six bie bright cordial floors fairly sparkle with hundreds of other Birthday just as important and just as For your own sake your family's sake for your home's sake BE HERE THURSDAY MORNING at AND FRIDAY'S PURCHASES WILL APPEAR ON STATEMENTS RENDERED NOVEMBER FIRST A Nationally famous label you wouldn't expect to find on such excellent COATS for so little money Tric A of delightful fashions nnd warm in nnd BOK Ri for nnd in Black Tan and i! for i Women J Floor Genuine Value in Genuine Leather BAGS Jubilee Prim Our dles In calf buffalo and Also and with unusual Navy Croon and Plum Strict Floor A Famous Label on every pair FABRIC oves Price in Wool SUM Values Pullover Cardigan Classic Wool Sweaters That's Our Jubilee Rejoice at these in SKIRTS at Floor 3600 prs FAMOUS 5 SILK HOSE SAVE ON THREE PAIR Imagine 3 and chiffons and sf weights all guaranteed Fl RST HEELS AND You the sturdy wearing havo made or Hosiery famous stock up now and Hosiery Floor For the First Time in Bon Marche History We Offer Our Most Popular Brand of Regular Quality at 46 For JUBILEE DAYS ONLY Smart youthful tailored or dressy FUR High crowns brims Pork Pies and oven our famous Cockade Black Brown inr Teal Purple Plum and Laurel Green Hat Floor Amazing but TRUE Our ENTIRE Line of Women's Fall SHOES you lit licht arid low v ill you try of i TOP PLIANT SOFT PATENT AM CALF MI AKO Shoe Floor Our Diamond Jubilee Presents the DRESS SUCCESSES at the astoundingly low price of Jubilee Price Rayon Rayon You'll find Dirndls all-purpose dresses Tucks Pleats Swing skirts Jewelled touches Satin accents and Color contrasts Black Teal Blue Wine Grey Green Rust and Plum Sizes for MISSES WOMEN Jubilee to Form Corsets Girdles Panties and Reg 96 Jubilee Price Styles for the Junior Also Women's strongly boned with inner belts well boned Girdles and back Corsets with elastic top and 4 hose supporters Sizes Floor Superb Quality Rayon Undies 2 for Reg and Plain and fancy weaves in ice and Vests Step- ins Panties Briefs and Chemise Reg and extra Floor New Rayon Undies 36c 2 for Regularly Panties Step ins Briefs Vests and Bloomers Reg and extra sizes in only Undies Street Floor Marvelous Oiled Silk UMBRELLAS Reg 96 Ea Price Silvered frames reinforced tips and clever handles of crystal and amber Choice of designs on Brown Navy Red Green and Natural Floor Sparkling with Value Costume Jewelry 36 2 for Reg and Gold Silver and Colored Stone Pms Clips and Earrings i 2 and Pearl Necklaces with sterling silver and stone Matching Pearl Bracelets and Jewelry Street Floor SAVINGS on MERCHANDISE of MERIT for YOU YOUR FAMILY YOUR t NE
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