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   European Stars and Stripes (Newspaper) - September 5, 1970, Darmstadt, Hesse                              Revolution in VideoAre Into]Latest innovation in Ihe recorder field is a wafer-thin video disc, developed by four engineers in~r iHi.,-ni,<- nBerlin.receiver will cost roughly up to $275.It does not record.A video disc revolves 1,500 times aminute, transmitting 25 picture framesa second. The 1.500 frames needed for aminute of video record require abouttwo miles of track. And whereas a con-ventional phonograph record has 13 to15 groves per millimeter, the AF.G-Telefunken video record has 130 to 150,on a disc less than a tenlh of a milli-meter thick.The needle is a minute diamond sty-lus a tenth of a millimeter in si/e;a new process had to he developed iiiorder to produce it. As with normalphonographs, the impulses transmittedfrom groove to stylus are convened in-to electrical impulses.T,HE BATTLE for A ideo playback su-premacy, ncronling (o seasoned indus-try observers, probably will be wagedon essentially two levels.Early fighting is expected to centeron systems that offer only playbacklike the phonograph. Later, a big mar-ket is expected to emerge for magneticvideo recorders that allow the user torecord broadcasts, cahlecasts. live ac-tion and, of course, his friends' prere-corded cassettes.The principal American participantsin the first stage of the battle are thoseIwo traditional foes in home entertain-ment, CBS and RCA — both of whosevideo cartridge systems have the dis-advantage of not being able to recordon-air TV shows, as do Sony, Avco andPhilips models.Despite past concentration on tech-nology, manufacturers now believe thatthe video playback sweepstakes will bewon or lost largely on the basis ofcontent. Most manufacturers candidlyadmit thai few users would pay for pres-ent television programming or wish toplay it over and over again, but they dobelieve there will be a market for goodmovies, or movie highlights.CBS has worked out arrangements toproduce KVR cassettes from the li-braries of MC.M and 20th Century Foxand has suggested that movie' houseoperators might sell cassettes of mo-vies in the lobby of theaters. RCA be-lieves most consumers will prefer torent rather than buy movies in videoplayback form.BOTH COMPANIES realize ifae enor-mous educational advantage that videoIVcassettes — which can he stopped,slowed, and rewound and replaved —have over direct broadcasting.Besides Broadway shows and movies,the first wave of video cassettes toreach the shelves of Jiouseware stores,music shops and supermarkets will prob-ably include cooking lessons, do-it-your-self projects and golf lessons.But Tom Mcpermott, the man RCAhired to organize SelectaVision's pro-gramming effort, believes video cas-settes will gp far beyond movies andhobbyist advice. "We're going to winthis battle by doing what they're notdoing on TV."We'll give them Tanglewood and ex-citing conductors, opera, ballets andmoon landings. And there'll be a cas-sette-of-lhe-wcek and cassette clubs justlike you now have record clubs."Of course you'll have your stars likeSinatra, and Broadway .shows and Holly-wood films. But you've got to keep inmind that there's a whole generation ofkids who grew up staring at the tube —kids feel comfortable with TV — soyou're bound to have lots of kid ma-terial like Sesame Street."Only one phase in an expected uphea-\al in education, home entertainmentand communications, cassettes willeventually also IK; rnail.il'le fur rent —\\hich many consumer*, may prefer topurchasing ihem."Enthusiasts insist." Time jnaga/jnereported, "that video cartridges in limewill radically alter the status quo intelevision, motion pictures, liu-atr-r,music, journalism, book j'uhhshinj: andmany other fields.C O L I. E C, 1 A T E campuses of thrI'nilrd Slates, constituting a ptt(«*nt"now generation" circuit fur show bu'-J-ness, will become Chis full ibr guineapigs for the \ideo cassette medium, re-ported the entertainment industry nctts-paper Variety.Motorola-made haniuaiv will ;,;o nuosome 50 or so campuses Urmg hned uparound the country Suulrni uruci^ fi-.mire as the logical Mtuatsonv tu thus   on a srirr-lion of the software dunnj: the tnai j-.<-nod — the film or tape canndgt- pro-gramming, both color and HUM an hro-ru-.The campus tryoui, obviously nupor-tant if not necessarily a comhisnc U'o.of cassette impact/ reportedly is t!»-Bu«in -s s»;nof thai, concludedpolicy.for .!«r«M;«\subscnber — which ;•dew!."Quoting an arn»--,nihnl a tyjnriil com; ,-.bly expect a jm-Jax }to 33 per rent. !^!?,j;m Ttie Ma lion. ^;^-are. to put it rnHdiy ;Sumding before ',-•.•n a 1 C a h I e TV;- .(NCTA! con veni iWi .•dent. I>i>m*Jd V. 'i...are ready to u •.in cctmmun; . . :Jite people art? nwi-,: -.in a wule-ran^mj: n-: .po«ed that cable >>-,•> •import signals Jrt'i:-'. •.•'.'into any of the S*M» '...:;.comprise $PQ prr * ••>,-.:•si would make im^!-:'n i o v j e s, n i;»! 1 H- » n i; - ". • • •and cff spur1.'. :-..With the t>l!he Sloangranted $£06,000 u:> n.\vav talk -sv*Burch said' ' a & & u re the ;connect i«« of s v > '. »wave or sateihtc cuiwould be the 1 !— even mail — by f.uing room, medical uuv;hooked to computer;. 'are promt sr<) Vi-one,  

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