European Stars And Stripes, September 6, 1970, Page 15

European Stars And Stripes

September 06, 1970

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Issue date: Sunday, September 6, 1970

Pages available: 44

Previous edition: Saturday, September 5, 1970

Next edition: Monday, September 7, 1970 - Used by the World's Finest Libraries and Institutions

About European Stars And Stripes

Publication name: European Stars And Stripes

Location: Darmstadt, Hesse

Pages available: 603,900

Years available: 1948 - 1999

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European Stars and Stripes (Newspaper) - September 5, 1970, Darmstadt, HesseRevolution in Video Are Into] Latest innovation in Ihe recorder field is a wafer-thin video disc, developed by four engineers in ~r iHi.,-ni,<- n Berlin. receiver will cost roughly up to $275.It does not record. A video disc revolves 1,500 times aminute, transmitting 25 picture frames a second. The 1.500 frames needed for aminute of video record require about two miles of track. And whereas a con-ventional phonograph record has 13 to 15 groves per millimeter, the AF.G-Telefunken video record has 130 to 150, on a disc less than a tenlh of a milli-meter thick. The needle is a minute diamond sty-lus a tenth of a millimeter in si/e; a new process had to he developed iiiorder to produce it. As with normal phonographs, the impulses transmittedfrom groove to stylus are convened in- to electrical impulses. T,HE BATTLE for A ideo playback su- premacy, ncronling (o seasoned indus- try observers, probably will be wagedon essentially two levels. Early fighting is expected to centeron systems that offer only playback like the phonograph. Later, a big mar-ket is expected to emerge for magnetic video recorders that allow the user torecord broadcasts, cahlecasts. live ac- tion and, of course, his friends' prere-corded cassettes. The principal American participantsin the first stage of the battle are those Iwo traditional foes in home entertain-ment, CBS and RCA — both of whose video cartridge systems have the dis-advantage of not being able to record on-air TV shows, as do Sony, Avco andPhilips models. Despite past concentration on tech-nology, manufacturers now believe that the video playback sweepstakes will bewon or lost largely on the basis of content. Most manufacturers candidlyadmit thai few users would pay for pres- ent television programming or wish toplay it over and over again, but they do believe there will be a market for goodmovies, or movie highlights. CBS has worked out arrangements toproduce KVR cassettes from the li- braries of MC.M and 20th Century Foxand has suggested that movie' house operators might sell cassettes of mo-vies in the lobby of theaters. RCA be- lieves most consumers will prefer torent rather than buy movies in video playback form. BOTH COMPANIES realize ifae enor-mous educational advantage that video IV cassettes — which can he stopped,slowed, and rewound and replaved — have over direct broadcasting. Besides Broadway shows and movies,the first wave of video cassettes to reach the shelves of Jiouseware stores,music shops and supermarkets will prob- ably include cooking lessons, do-it-your-self projects and golf lessons. But Tom Mcpermott, the man RCAhired to organize SelectaVision's pro- gramming effort, believes video cas-settes will gp far beyond movies and hobbyist advice. "We're going to winthis battle by doing what they're not doing on TV. "We'll give them Tanglewood and ex-citing conductors, opera, ballets and moon landings. And there'll be a cas-sette-of-lhe-wcek and cassette clubs just like you now have record clubs. "Of course you'll have your stars likeSinatra, and Broadway .shows and Holly- wood films. But you've got to keep inmind that there's a whole generation of kids who grew up staring at the tube —kids feel comfortable with TV — so you're bound to have lots of kid ma-terial like Sesame Street." Only one phase in an expected uphea-\al in education, home entertainment and communications, cassettes will eventually also IK;'le fur rent —\\hich many consumer*, may prefer to purchasing ihem. "Enthusiasts insist." Time jnaga/jnereported, "that video cartridges in lime will radically alter the status quo intelevision, motion pictures, liu-atr-r, music, journalism, book j'uhhshinj: andmany other fields. C O L I. E C, 1 A T E campuses of thrI'nilrd Slates, constituting a ptt(«*nt "now generation" circuit fur show bu'-J-ness, will become Chis full ibr guinea pigs for the \ideo cassette medium, re-ported the entertainment industry nctts- paper Variety. Motorola-made haniuaiv will ;,;o nuosome 50 or so campuses Urmg hned up around the country Suulrni uruci^ fi-.mire as the logical Mtuatsonv tu thus <-\- pose the new medium to mass .njChnun-ing. Variety reporu-u. CBS, for us part. v. iii la> on a srirr-lion of the software dunnj: the tnai j-.<- nod — the film or tape canndgt- pro-gramming, both color and HUM an hro-ru-. The campus tryoui, obviously nupor-tant if not necessarily a comhisnc U'o. of cassette impact/ reportedly is t b.awarded 20-.vt»ar nom/on • , tracts to two Manhati;,,, ,opcriiilors. and auihort/. ,V mew of cable TV onbidding basis in the f«»w ,.-.-.. In addition to smn;- i;, for unpamlleied s**rs-i!.'.- '-,'pt of gold, ()m« t ,-;,••. ;says: "|j appears th.^i •-, gold mine in the sky h.dergrmind, via cai>!»- Bu«in-s s»;n of thai, concluded policy.for .!«r«M;«\ subscnber — which ;•dew!." Quoting an arn»--,nihnl a tyjnriil com; ,-. bly expect a jm-Jax }to 33 per rent. !^!?,j ;m Ttie Ma lion. ^;^- are. to put it rnHdiy ; Sumding before ',-•.•n a 1 C a h I e TV;- . (NCTA! con veni iWi .•dent. I>i>m*Jd V. 'i... are ready to u •. in cctmmun;. . :Jite people art? nwi-,: -. in a wule-ran^mj: n-: .po«ed that cable >>-,•> • import signals Jrt'i:-'. •.•'.'into any of the S*M» '...:;. comprise $PQ prr *<••: ,-.population. This WHS an »«}/f ••:;• ;den.vioii which (v»rK • — from an arva t >••>,-.:•si would make im^!-:' n i o v j e s, n i;»! 1 H- » n i; - ". • • • and cff spur1.'. :-.. With the t>l!he Sloan granted $£06,000 u:> »?•;.envision the day v, be a walking U'i«-v.little antenna w«>n. \vav talk -s v* Burch said' ' a & & u re the ; connect i«« of s v > '. »wave or sateihtc cui would be the 1<" EVEN THEilkr ,h & centers using tho muices of television c u ?.''. Armchair s.ho;i; •;; burglar and firt' akn ;r.tJtsing o«j almosi y i.'H'- ' nwier reading. iu\".>!— even mail — by f.u ing room, medical uuv;hooked to computer;. ' are promt sr<) Vi- one, ;