European Stars and Stripes (Newspaper) - September 5, 1970, Darmstadt, HesseMANUFACTURERS of home enter-tahtmcnt products already arc pre-
dicting the 1970s will be the decade of thevideo cassette — a compact device that
stores visual material for playbackthrough a television receiver.
In 1%8, CBS announced the first videocassette, called EVR for electronic vi-
deo recording. Last year RCA followedwith SelectaVision. Then Sony intro-
duced its Video-Cassette. In* recentmonths hardly a week has passed with-
out the announcement of a new videoplayback system.
"Everybody sits there worrying whichsystem will make it big and completely
missing the point," says RCA's ChaseMorsey Jr., executive vice president,
operations staff, the man responsible
for the SelectaVision project.
"THE POINT is," Morsey said, "thatby 1980 it will he a billlou-dollar annual
business. Our market research suggeststhat figure is probably conservative. I
think thte stuff is going to be biggerthan television.
"Some people don't realize that thisIsn't just another gadget. If you want to
calculate the market for video play-back, just add up the collective market
for movies, books, records, audio cas-settes, adult courses, encyclopedias,
business magazines and fairy tales. Allof this and more could go cm video cas-
settes to be played either in motion or aframe at a time.*'
At least a dozen companies from th»*U.S., Japan and West Germany are in-
volved with the emerging new'mediumMost of these systems for video play-
back consist of two basic parts — 'acassette that contains the program ma-
terial electronically encoded on a red of
tape and a typewriter-sized adapter thatconnects to the antenna terminals of an
ordinary monochrome or color televisionreceiver.
Adapters will range in price from$140 to 8800. Cassettes are expected to
cost anywhere from under $10 to about$20 for a half-hour of color program-
The systems are in various stages ofdevelopment. KVR will reach the mar-
ket this month, according to a CBSspokesman. Sony is planning to make
available its Video-Cassette in Japanthis year and in the United State:-, next
RCA's new Seleeta Vision holographictape player, scheduled for sale in 19?2,
uses an inexpensive plastic tape .similarto that used in supermarkets to package
meat. It costs one-tenth as much as anyother suitable material, according to
The system will enable a home TVviewer to hook up a tape player to any
.standard color receiver and select aprogram for showing on his set at his
convenience. A library of more Hum ahundred 30-ininute cartridge programs
is being prepared by RCA, to sell forless than $10 apiece.
PHILIPS spurted ahead of the Euro-pea* competition in June wbrn it an-
nounced completion of a video cassetterecorder system (VCR), to go on sale
Working with magnetic tapes, VCRoffers both color and black-and-white
TV recordings, and playbacks of "ex-cellent quality," the Dutch company
Several other leading European manu-facturers — Germany's AEG-Teiefunk-
en, Blaupunkt, Grundig and Loewe-Op-ta. and Italy's Zanu-ssi — have agreed
with Philips on a standard form anddimension for the cassettes, although
each company will market its own sys-tem.
The Philips VCR runs with a half-Inch, 60-minuie magnetic tape in a pa-
perback-sized cassette. The systemmakes it possible to tape a program
being shown on one TV channel whilethe viewer is watching a different pro-
Philips said a black-and-white play-back unit probably will be priced from
the equivalent of $275 to $330; a colorunit from |383 to $415, and a dual VCR
with its own receiver for about $550.
ALMOST at the same time Philips un-veiled Its VCR, Columbia Broadcasting
System was announcing its EVR colorcassette system.
CBS actually liad come up with amonochrome EVR system in I96&,
which became the victim of gallopingtechnology before il was ready for serial
production. The company said it nowwill concentrate exclusively on tlu- dual
Sunday, September 6, 1970
The Philip, video cassette recorder syslem makes il possible to tape a program on one channel while watching another!
Revolution in Video
Now You See It,Now You Don't
system, which will be priced atEVR$795.
Motorola has the exclusive license idmanufacture the EVR hardware for tha
North American market, with an initialprojection of 100,000 units a year.
At the same time, CBS has set up «worldwide licensing network for its cas-
sette system through a London-basedsubsidiary.
The EVR player also links up ex>ternally to the back of any standard
television set. It's a miniature TV broad-casting station, delivering distorion-frea
pictures of high resolution, CBS engi-neers say.
EVR cartridges are 7 inches In dia-meter, available in two versions: tha
color version storing 25 minutes, thamonochrome 30 minutes of audio-visual
Simple to operate, the EVR cartridgeis dropped on a .spindle on the EVH
player. Sealed when placed in position,it autimatically takes up the cassette
film, plays and rewinds, returning to thooperator sealed. Xo hands touch tha
EVR film, which has no sprocket holes—thus no wear, no tear.
VIDEO DISCS are the latest innova-tion in the recorder field, developed in
fhe years by four West Berlin electricalengineers working for AEG-Telrfunkrn,
and Teldee, a subsidiary owned jointlyby AE
Publication: European Stars And Stripes
Location: Darmstadt, Hesse
Issue Date: September 6, 1970