Thursday, February 15, 2001

Winnipeg Free Press

Location: Winnipeg, Manitoba

Page: 89

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Text Content of Page 89 of Winnipeg Free Press on Thursday, February 15, 2001

Winnipeg Free Press (Newspaper) - February 15, 2001, Winnipeg, Manitoba The Jewish Post 6 News Financial Guide 2001 19 Marketing your business is an investment SOP Small busi nesses with the right marketing plan can compete with larger competitors if they know how to use free and lowcost market ing The biggest hurdle facing small businesses is the perception that they have less to offer than their bigger com It is possible for small business to Keep your approach personalized and strive for the highest degree of professionalism by constantly enhancing your business Attack your market with dogged persist ence and always follow The first step is to re search your If you want to open a businesssupplies for youll need to know who your com petitors are and if there is room for your busi Local libraries can provide you with a wealth of free research Look through publications written by Dun CRIQ Cen tre de Recherche Industrielledu Quebec and Statistics Canada to find out about pur chasing buying or anything else relevant to your Most peopleare over whelmed by the amount of information Experts ad vise smallbusiness owners to remember their priorities and vi Marketing your busi ness is an Without a proper mar keting you have no sales and no It is crucial to create awareness in the mar ketplace for your serv ices or Creating awareness doesnt mean just putting advertisements in the newspaper or on the There are other creative ways to get your product or service Experts offer the following sug gestions Send regular press releases to the media in order to es tablish yourself as an expert in field whom journalists can quote in their news sto Sheldon Mlnuk President 4021 Wesley Avenue Manitoba R3C 4C6 204 9437307 Fax 9571536 Toll Free 18002148359 A division of Minuk Insurance Agency Create and send a newsletter to poten tial You can tar getyour mailing by dis tributing it to certain postal codes or by sending it via Create a target mailing to the market your want to This consists of a sim ple introduction letter explaining your prod uct or A Web site offers smallbusiness owners a good way to reach a but the Web to be also needs to be You have to make sure that the Web site is interesting and that people will want to come Be sure to include quick solutions for potential custom or interesting And be sure to tell people about the You have to put the Web address on your business letter advertisements and anything else with your company name on Networking is an other important part of a successful marketing Smallbusiness own ers need to develop working partnerships with colleagues and make an effort to reach potential new Experts recommend at tending business semi nars and trade or joining a professional and trade You are bound to learn something new and meet new people by attending these These are great places to meet other people who share your business Once you have found your you should offer them per sonalized documents and take the time to stay connected with CTC COMPUTERTECH CONSULTANTS Renee Sierra Branch Manager CTC ComputerTech Consultants Suite Lombard Avenue Manitoba R3BOW5 Toll Free 18889426699 204 9426699 EMail tslerra@ctaech.com Grant Thornton Grant Thornton LLP Chartered Accountants Management Consultants Canadian Member Firm of Grant Thornton International Resident Partners John Benson Dean Gord Bill Marty Barry Rick Business Advisers Assurance and Accounting Corporate and Personal Tax Goods and Services Tax Business Valuations Forensic Accounting Management Consulting Litigation Support Computer Consulting Financial Planning Offices across Canada Including 900One Lombard Place Manitoba R3B 0X3 Tel Fax Email Winnipeg@grantthornton.oa