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ADA News (Newspaper) - October 16, 1978, Chicago, Illinois American Dental Association News October 1978 HARRIS POLL Any Sure Dental Medical Higher Educational Television Organized Supreme The Major Local Law State Organized White Executive Brand of Federal Advertising Dental profession is now 2nd in public according to Harris Poll confidence in the dental profession rose another percent age point in the first half of ac cording to the Harris The increase was but enough to edge dentistry from third into second notch above More people have confidence in den than in any other profession or in except this summers Lou Harris public confidence survey Survey respondents were How much confidence do you have in the following institutions or profes sions The top choices were dental medical television and higher educational The listing of dentistry among the choices given to the survey respondents was accomplished by the ADA Public Education Program Dental personnel help identify air crash victims San den and eight dental auxiliaries have been volunteering their assistance in the identification of the nearly 150 per sons killed in the Sept 25 midair colli sion of a Pacific Southwest Airlines PSA jet and a small Cessna The dental personnel have been as sisting in the dental identification efforts by Norman Sperber and Robert who are forensic odon on staff at the San Diego Coroners as well as private Sperber explained that because none of the victims could be identified merely by visual all remains must be checked for dental Dentists from throughout the country who treated the crash victims have been sending in dental Sperber While some of the volunteers have been charting and reading others have been involved in taking radiographs of the victims Although only Sperber and Siegel can verify several of the volunteers have brought possible matches to their Sperber said that dental person nels assistance was All volunteers called to offer their he The volunteers have been working in some working every and others working more than one consecutive They all cancelled parts of their busy private schedules and will receive no salary for their Sperber pointed He further explained that the identifi cation process has been speeded up by the use of a For the first time in such a a computer developed by Sperber and in cooperation with a computer Arlo was used to match reported dental informa tion with actual The computer Sperber can be used to identify mis sing persons as well as deceased indi Information appearing on a specific dental chart is compared by the com puter with that received from physical If a similarity is the computer kicks out the information for additional investigation by the Continued on Back Page Delegates agenda for 78 annual session includes 45 reports and 94 resolutions its 1978 ses sion the Associations House of Delegates will receive and consider 45 reports and 94 The House will meet at the Disney land Hotel on Oct and Refer ence committee which all members are encouraged to will be held there on Oct Among the major topics to be dis cussed by the House is the proposed revision of Section 18 of the Principles of which refers to Announce ment of Limitation of According to the proposed revision Those dentists who currently can ethically announce limitation of practice to a special of dentistry would be permitted to announce as specialists in such if state law to practice general dentistry as General dentists who wish to limit their practices to any area that qualifies as a generally accepted clinical area of dentistry approved by the ADA could do so as long as they inform the public that they are general Policies on childrens dental health also will be considered by the The delegates will review two pro posed policy on televi sion advertising of foods aimed at and another on caries Continued on Back Page position in the rankings is even stronger upon examination of the great deal of confidence rankings dental medical higher educa tional and television Confidence in the dental profession was strongest in the Midwest and South and weakest in the Other demographic variances showed that confidence in dentists is stronger in towns and suburbs than in cities Continued on Page Ten House to consider four as honorary members of ADA Association Board of al its August an four nominations for election to honorary ADA membership by the House of Delegates at its meeting in The nominees are Juan Arias of Panama Tim Lee MD Alan of Dent sply and Juanita US Secretary of Arias Z was nominated for his ef forts to foster good relations between Continued on Page Eleven DAVIS
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